Manager, Performance Marketing

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Performance Marketing Manager is a critical role, over-seeing activation of client campaigns to ensuring best-in-class delivery for clients consistently, whilst also shaping effective, efficient, creative, and future facing implementation plans and media schedules for clients, to deliver business growth. As a Manager you are responsible for supervising elements of team workload to ensure client demands are met, and ensuring a high level of effective collaboration between team members and key stakeholders. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.

The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients. Our Implementation & Activation team are fully embedded within our client teams, and accountable to the clients they work on. The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).

With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fueling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently. Leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.

• →Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.
• →Monitor and optimize ongoing campaigns with buying team for maximum performance and efficiency.
• →Monitor and report on campaign performance, providing insights and recommendations for future strategies.
• →Collaborate with the analytics and media buying team to interpret data and adjust strategies accordingly.
• →Manage budgets and timelines for media campaigns across various platforms.
• →Translate complex media terminology and concepts into easy-to-understand language for clients.
• →Build and maintain strong client relationships through regular communication and exceptional service.
• →Stay updated on the latest trends and technologies in Social, Search, and Programmatic media.
• →Implement A/B testing frameworks to refine strategies and tactics.
• →Ensure compliance with all platform-specific guidelines and best practices.
• →Work closely with internal teams to ensure cohesive and effective media planning and execution.

• Strong background in digital planning and execution, particularly in Social, Search, and Programmatic.
• Minimum 5 years of relevant work experience on digital planning & performance marketing
• Excellent analytical skills with a focus on data-driven decision-making.
• Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
• Hands on experience working on major ad platforms (Google, Meta, Tiktok, DV360), knowledge of non biddable digital platforms is plus.
• A test and learn mindset to drive innovation in work
• Ability to work independently and manage multiple projects simultaneously.
• Strong technical skills and attention to detail.
• Excellent problem-solving abilities and a proactive approach to challenges.
• Good interpersonal skills to build client and media partner’s relationship
• A team player who can work with multi functional teams