SEO Specialist

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is a leading global advertising and media agency. In Belgium, we are a market-leading agency working with a diverse portfolio of international and local brands, including Nespresso, Purina, Telenet, ICI PARIS XL, Danone, Proximus and IKEA.

As our SEO and Generative Engine Optimisation (GEO) offering continues to grow, we are looking for an SEO expert to join our Total Search Activation team.

We are seeking someone with at least two years of experience working on SEO projects, either in-house or within an agency environment.

Beyond technical expertise, we value the following qualities:

• Curiosity and a commitment to continuous learning:Search is evolving rapidly, and successful strategies need to be constantly reviewed and adapted.
• An open and collaborative mindset:You are comfortable acknowledging when you do not have all the answers and seeking input when needed. You will be supported by our 10+ person Search team, as well as a global network of hundreds of specialists.
• Strong business acumen:You understand that SEO is about more than clicks, sessions and rankings. You are able to connect search performance to brand sentiment, share of voice, leads, sales and broader business impact.

• You speak French or Dutch and have a strong command of English.
• You have at least two years of experience working on SEO projects. Relevant internship experience can be included.
• You have experience using tools such as Screaming Frog, Google Search Console, Google Analytics 4 and Semrush. Experience with all of these tools is not required.
• You take ownership of your work, set clear expectations and follow through on your commitments.
• You have expertise in one or more of the following areas:
• Technical SEO audits and recommendations
• Content gap analysis
• Content briefs for copywriters
• SEO content writing
• Meta tag optimisation
• Internal linking analysis
• AI search visibility audits and recommendations, including GEO or GSO
• You are interested in developing your knowledge of SEA and contributing to Total Search projects.

If you feel like you are the missing link in our super star team, then we would love to hear from you! So make sure to apply and we'll be in touch soon.