Manager, Data & Analytics (Advertising Technology)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Data & Technology Manager will be expected to work with stakeholders in the business, as well as external suppliers and technology providers, responsible for the ongoing operation, optimisation, and continuous improvement of the platforms. You will play a critical role in ensuring platform performance, data reliability, and operational excellence - while driving a culture of proactive improvements and automation. You will be building quality experiences through deep technical expertise, data engineering skills, analytical problem-solving capability and solutioning.

The role combines strong technical depth with people leadership, platform optimisation, and cross-team influence.

• Designing accurate, compliant, stable, scalable, and cost-effective data products and reporting experiences.
• Support the capabilities for attribution modelling, measurement and research
• Use data and insights to build out monitoring, measurement capabilities and predictive analysis methodologies
• Lead the roll-out of data visualisation and business intelligence tools
• Develop and maintain dashboards for business insights and management
• Build data models to respond to business requirements

• Monitor and assess the available data segments for accuracy and validity
• Support the sourcing of new data partners to fulfil the requirements of the clients
• Optimise the process management workflow to drive operational efficiencies
• Manage pricing strategies to ensure a valid, consistent, and justifiable price
• Support in the on-boarding of new technology providers and the data requirements

• Maintain expertise in advertising technologies, tech platforms, data analytics and other relevant industry trends and emerging technologies
• Liaison with external technical suppliers to identify and explore new opportunities
• Build out valid business cases to justify investment

• Good technical understanding of advertising technology, including, but not limited to; ad serving, DSPs, data management platforms (DMP), device IDs and cookies, attribution modelling, clean room technology
• Understanding of the regulatory landscape around the use of data
• Knowledge of database management and administration
• Technical understanding of how data is stored and transferred
• Understanding of marketing and advertising strategies and trading
• Proven ability to be agile and work under pressure, show initiative, meet deadlines and priorities, and achieve outcomes in a complex business process, system and technology environments
• Demonstrated experience developing executive-level presentations and communicating technical or data-driven insights to non-technical audiences
• Relevant degree

• Extremely numerate, with exceptional excel capabilities
• Strong foundation in VBA, SQL and Python
• Exposure to data pipelines like dbt or Dataform
• Some experience with cloud platforms, ideally BigQuery, Azure, AWS, Databricks
• Use of data manipulation and visualisation tool
• Use of statistical analysis programmes
• Detail orientated
• Clear communicator
• Strong presentation and data storytelling skills, with the ability to translate complex technical concepts and analytics into clear business recommendations.
• Experience presenting analytical findings, performance reviews, business cases, and strategic recommendations to senior stakeholders.
• Comfortable facilitating workshops, training sessions, and client presentations.