Manager, Paid Search & Social

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As a Manager, Paid Search & Social, you will be responsible for the strategic planning, operational management, and execution of a client's paid search (SEM) and paid social marketing initiatives. You will manage and guide less expert team members while focusing increasingly on strategy development, performance optimization, and cross-channel integration for dedicated account(s).

• Develop forecasts and media plans across Paid Search and Paid Social platforms.
• Understand the client’s product, competitive landscape, and overall marketing objectives to define integrated search and social campaign strategies and deliverable plans.
• Manage end-to-end campaign execution, audience targeting, keyword management, bidding strategies, and creative testing across paid search (e.g., Google Ads, Microsoft Advertising) and paid social platforms (e.g., Meta, LinkedIn, TikTok, Pinterest).
• Work closely with other internal departments to develop cohesive, fully integrated performance media campaigns.
• Monitor, track, and evaluate cross-channel campaign performance analytics based on critical client metrics and attribution models.
• Deliver monthly client reports detailing channel performance, actionable insights, and strategic recommendations.
• Think creatively and develop tools, automation scripts, and tactical frameworks to improve workflow and campaign efficiencies.
• Actively contribute to business reviews, corporate initiatives, automation projects, process changes, and rollouts as well as new business efforts.
• Create, or assist in creating, POVs, standard methodologies, channel playbooks, and key process documentation.
• Oversee and mentor junior team members, guiding their professional development and managing day-to-day tactical execution.