CRM Build Manager

Chip is building the UK's most personal digital wealth manager. Achieving that means building the most personalised lifecycle experience possible — communications that meet customers at the right moment across onboarding, activation, balance growth, and cross-sell. Alongside this sits a parallel obligation: maintaining Chip's standing with the FCA, FSCS, and other regulatory bodies through reliable incident and service communications.

Your focus is best-in-class execution. You're accountable for building every message, campaign, and automation to a high standard – planning and stress-testing the logic behind what gets sent to a user and when, and making sure that everything that reaches a customer is compliant, on brand, and optimised for deliverability and customer experience.

You're also accountable for maintaining and continuously improving a build process sharp enough that stakeholders across teams actually follow it. The faster CRM can build and ship, the faster the team learns what's working – and the more clearly CRM can show its contribution to the wider business.

Build & execution

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  Own end-to-end build and execution of CRM campaigns – email, push, in-app messaging, and Content Cards – in Braze, to a high standard of accuracy and craft

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  Run a structured QA process on every build – checking the mechanics first, then applying your own judgement on tone, edge cases, and context

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  Monitor live automations for performance, breakages, and engagement over time

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  Build reusable components (templates, message variations, dynamic content blocks) that scale across future campaigns

Targeting & compliance

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  Manage segmentation and targeting requirements, implementing precise audience logic in Braze

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  Partner with Compliance to keep every send accurate, compliant, and appropriately risk-assessed in an FCA-regulated environment

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  Escalate data or tracking issues early, before they affect a live send

Optimisation & AI

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  Run structured test-and-learn programmes to improve engagement, conversion, and channel performance

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  Build working fluency in applying AI to CRM production – treating AI output as a first pass that still needs your judgement

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  Identify improvements to the wider build process (templates, workflows, tooling ) that benefit the whole team over time

Team collaboration

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  Represent CRM in cross-functional initiatives and manage stakeholder relationships across the business

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  Keep the team equipped with current, accurate information so it can make good decisions

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  Plan and manage your calendar proactively – mapping out builds ahead of time, and assessing capacity (yours, the team's, and other stakeholders') before committing to delivery dates

Chip’s mission is to make your life wealthy

We're building the wealth super app of the future. An app to build your long-term wealth across savings, investments and pensions.

We use technology to break down barriers so users can invest like the ultra-wealthy, giving them one simple place to manage, grow and protect their wealth.

The Sunday Times listed Chip as the 6th fastest growing tech company in Britain… and we're not slowing down. Chip serves over 400,000 active customers and looks after over £6billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.

Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs. Our funding story though is a little different. Chip is one of the most crowd-funded businesses in Europe, having raised over £50m from 29,000 investors, over 9 years. Crowdfunding is in our DNA and only Brewdog has more investors than Chip.

• Hands-on Braze experience building and shipping email, push, in-app, and Content Card campaigns

• Comfortable working in a regulated environment (fintech, financial services, or similar) where compliance sign-off is part of the build process

• A meticulous, QA-first approach to production work

• Experience with segmentation, audience logic, or lifecycle automation

• Genuine interest in using AI tools to improve how CRM gets built, applied with sound judgement

To be the most personal digital wealth manager in the UK

Chip has a creative and diverse team of 180, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.

Don’t just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022, 2024 & 2025 British Bank Awards.

Be ACCOUNTABLE

Everything you do matters, Care about the end result, Challenge the norm, Disagree, yet commit to making it happen once a decision has been made, Do the best job possible

Be BOLD

Share our Ambition and do your bit to achieve it, Innovate: challenge the norm, break the mould and make it happen, Set goals that truly align with our mission, Do your best for our customers

Be COLLABORATIVE

Work cross-functionally - we win as a team, Build strong relationships based on trust, Treat others fairly and respectfully, Hold others to account, Be supportive and inclusive, Have fun together

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Chip does not accept unsolicited CVs from recruiters or employment agencies in response to any of our live roles on our career page. Chip will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited CVs. Chip explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited CVs, including those submitted to hiring managers, are deemed to be the property of Chip.