National Broadcast Buying Senior Associate

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The National Broadcast Buying Senior Associate is responsible for developing and executing tactical ATL and digital media plans that align with client objectives, campaign strategies, timelines, and budgets. This role leverages audience insights, syndicated research data, media planning tools, and negotiation opportunities to optimize channel selection, reach, frequency, and overall campaign performance across TV, radio, print, OOH, and digital platforms. By ensuring effective media investments, driving campaign optimizations, supporting competitive pitches, and delivering comprehensive post-campaign analysis, the position plays a key role in maximizing media efficiency, meeting client KPIs, and generating measurable business impact.

• 2+ years of experience in media agencies, with exposure to media planning, buying, and campaign execution across ATL and Digital channels.
• Strong knowledge of ATL media planning, including TV, Radio, Print, and OOH, with the ability to develop tactical media strategies aligned to client objectives and budgets.
• Proficiency in media planning and audience measurement tools such as Figaro, TGI, IBOPE, TOM Micro, Comscore, or similar syndicated research platforms.
• Advanced Excel skills and solid command of Microsoft Office tools for media analysis, reporting, forecasting, and performance tracking.
• Experience analyzing campaign performance, optimizing media investments, and delivering post-campaign insights against KPIs such as reach, frequency, ratings, and audience delivery
• Intermediate to advanced English communication skills, with the ability to collaborate across teams, support media pitches, and present recommendations based on data-driven insights.