OOH Media Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are looking for an experienced OOH Media Manager to lead the planning, buying and execution of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) campaigns across Malaysia.

This role will be responsible for delivering high-impact, data-informed OOH strategies, working closely with clients, internal planning teams and media owners to ensure effective and innovative campaign execution.

You will play a key role in driving both brand visibility and business outcomes through strategic OOH deployments, while ensuring operational excellence across campaign delivery.

• Develop and execute OOH and DOOH media strategies aligned with client objectives (brand awareness, launches, tactical campaigns)
• Translate client briefs into effective OOH plans including site selection, format mix, audience coverage and budget allocation
• Identify innovative OOH opportunities (e.g. transit dominance, experiential, programmatic DOOH) to enhance campaign impact

• Manage end-to-end campaign lifecycle including planning, booking, artwork coordination, deployment and monitoring
• Ensure campaigns are delivered on time, within budget and aligned with agreed KPIs
• Maintain high standards in campaign QA, documentation and reporting

• Build and maintain strong relationships with media owners and vendors across Malaysia
• Lead negotiations on rates, placements and added-value opportunities to maximise ROI
• Stay updated on inventory availability, market trends and new formats within OOH landscape

• Serve as key point of contact for clients on OOH campaigns
• Present proposals, performance updates and post-campaign analysis to clients
• Collaborate with internal teams (planning, digital, creative, activation) to ensure integrated campaign delivery

• Monitor campaign performance and provide post-campaign insights and learnings
• Analyse effectiveness of OOH placements using available tools and data sources
• Recommend optimisation strategies for future campaigns

• Support junior team members and guide execution quality where required
• Drive process improvements to enhance efficiency and delivery standards
• Contribute to new business pitches and strategic planning initiatives

• 4–7 years of experience in media planning, with strong exposure to OOH/DOOH
• Proven experience managing OOH campaigns end-to-end (planning to execution)
• Strong understanding of Malaysia OOH landscape, media owners and inventory
• Experience in vendor negotiation and budget management
• Strong stakeholder management and communication skills
• High attention to detail and ability to manage multiple campaigns simultaneously
• Familiarity with campaign measurement tools and reporting frameworks