Paid Social Specialist - Parental Leave Cover

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact  

Join the dynamic social team at WPP Media as a Paid Social Specialist, where you will engage in social media advertising campaigns for some of Sweden's and the world's leading brands. Utilising market leading technology and working closely with various platforms, you will have the opportunity to explore innovative creative formats and advertising solutions. We are seeking a parental leave cover, and we’re open to shaping the role around your experience. This means it could be a senior position with wider responsibilities, or a mid-level role with a more focused scope.  

Responsibilities:  

• Manage and optimize campaigns across platforms such as Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok  
• Aid in formulating strategies and provide recommendations for social media advertising, encompassing platform selection, budgeting, KPIs, target audience, content format, frequency, testing, and creative input  
• Monitor, track, optimize and report on campaign performance in line with client KPIs    
• Presenting campaign results in client and agency meetings and periodically assist in creating new business presentations   

Skills and Experience   

• 1-3 years of experience in digital media buying, preferably within a media agency or in-house at an advertiser 
• A good understanding of Meta Ads Manager 
• Preferred to have knowledge of at least one more social platform such as TikTok, Snapchat, LinkedIn or Pinterest  
• Proficiency in Microsoft Office Suite, with a strong emphasis on Excel  
• A university degree or relevant vocational education in digital marketing  
• Fluent in both Swedish and English, with excellent communication skills  
• Analytical, curious, and motivated to enhance performance outcomes  
• Detail-oriented, organized, and capable of independent work 
• A team player with a knack for building strong client relationships  

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. 

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37,5-hour workweek, half-days and “klämdagar" off, 30 days of vacation, and two paid volunteer days per year. WPP Media Sweden is a member of Almega, and all employees are covered by a collective bargaining agreement (kollektivavtal), which ensures occupational pension, insurance, and other negotiated terms. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.   
    
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.   

Application 

This is a full-time parental leave cover for approximately 12 months, starting as soon as possible. Selection and interviews are ongoing, so please submit your application with your CV and cover letter as soon as possible.  

We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences.