Senior Associate Director - OOH

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

• Lead contact responsible for planning OOH solutions for our prestigious automotive client account
• Ensure the team delivers high-level service, meeting KPIs and agreed criteria.
• Contribute to departmental objectives, grow billings, and identify business opportunities.
• Showcase best practice planning and monitor quality of output.
• Build strong relationships with media owners and monitor spend commitments.
• Stay informed on vendor news and activity.
• Resolve client and internal team issues.
• Innovate client servicing approaches and delegate effectively.
• Promote creativity through data-led planning and technology.
• Support client audits and collaborate with Trading and Investment teams.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Drive all WPP Media OOH offerings and communicate benefits to agencies and clients.
• Identify growth opportunities and drive additional revenue.
• Inspire teams to maintain campaign systems and service charters.
• Use and train others on internal and industry tools and systems.
• Ensure adherence to WPP Media OOH’s 4D planning philosophy.
• Promote convergence of OOH with mobile, digital, social, and traditional media.

• Lead and motivate the team to deliver effective OOH solutions.
• Oversee and develop Senior Account Managers, and Account Managers.
• Act as mentor and role model for junior staff.
• Contribute to wider business initiatives, training, forums, and events.
• Participate in internal groups and events (e.g., Green Team, Team Roots, Team Pride, Team Enable, Mental Health Allies).

• Experienced in media planning with strong OOH understanding.
• Skilled in building productive relationships with colleagues and clients.
• Passionate about training and developing teams.
• Capable of strategic thinking and managing day-to-day detail.
• Commercially minded and excellent at multitasking.
• Eager to grow and learn through training from WPP Media OOH, GroupM, WPP, and external providers.
• Confident, engaging, articulate, and open to new possibilities.