Senior Director - Content

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

This role reports to the: Branded Content Lead – West

• Working with brands across all WPP media agencies in the West across a wide range of categories
• Work with best in business media partners & teams with an objective of storytelling and revenue generation. Across clients, mediums and across genre of content: TV, Digital, Social, OTT, Pop Culture and more
• Attain strong understanding of cross channel media strategy by working on diversified category & teams
• Mentor and hone skills of team members assigned to the role

• Create, pitch & execute exciting multi-media branded content campaigns
• Establish foundational relationships across internal teams and external partners.
• Fully immerse in WPP Media’s operational processes.
• Understand revenue targets and avenues to achieve them
• Formulate a detailed 6-month strategic plan.

• Evaluate the overall health and performance of the project portfolio, identifying successful completions, ongoing initiatives, and rejected proposals.
• Implement targeted improvements or adjustments.
• Track revenue health of the team and the region

• Produce a significant and impactful body of work that directly contributes to and fulfills all key success criteria for both clients and the agency, while also meeting personal and team performance indicators.
• Mentor team members to drive pathbreaking work
• Ensure annual revenue targets are met

• Provide strategic direction and oversight for the development and execution of content campaigns across digital, social, experiential, and entertainment platforms.
• Establish and maintain strong relationships with key partners, including media organizations, content creators, platforms, and production companies.
• Provide guidance and mentorship to a team of content strategists, fostering a culture of continuous learning and professional development.
• Collaborate with cross-functional teams to ensure seamless integration of content strategy into broader marketing and communication initiatives.
• Develop and implement measurement frameworks to assess the effectiveness of content campaigns and optimize performance.
• Translate brand objectives into actionable content strategies that drive measurable business results.

• 8-12 years of experience in content strategy, creative strategy, branded content development, or pop culture marketing.
• Demonstrated experience developing and executing branded intellectual property, influencer collaborations, and large-scale content campaigns.
• Exceptional ideation, storytelling, and presentation skills, with the ability to effectively communicate complex concepts to diverse audiences.
• Proven ability to thrive in a fast-paced environment, think strategically, and execute with precision.
• Experience working with creative agencies, digital platforms, pop culture media outlets, youth-focused brands, or beauty/personal care companies is highly desirable.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Proven ability to lead and motivate a team.
• Ability to work independently and collaboratively.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with content management systems (CMS) and social media platforms.