Social Biddable Lead

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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The Social Biddable Lead is responsible for driving strategic direction and performance across Paid Social for a portfolio of leading brands. This role combines leadership, data-driven decision-making, and client engagement to deliver impactful, results-oriented campaigns. The Social Media Lead will guide a team of specialists, ensuring best-in-class execution while aligning Paid Social strategies with broader digital and business objectives.

• Lead and develop a high-performing Paid Social team
• Drive Paid Social strategy aligned to business and digital objectives
• Oversee campaign performance and optimise against KPIs
• Translate data into actionable insights and improvements
• Manage client relationships and stakeholder communication
• Ensure best practices and continuous team upskilling

1. →You will be leading a team of Paid Social Specialists, servicing some of the biggest brands in SA.
2. →Driving excellence and performance within Paid/Biddable Social.

You will be required to:

• →Work with digital strategic planners to develop overall Paid Social strategies
  Conduct research using social and biddable media tools to inform paid media strategies and audience targeting.
• →Understand the client’s overall digital strategy and the role that Paid Social plays within the broader media mix
• →Present Paid Social strategies and performance insights both internally and to clients
• →Have a strong understanding of Google Analytics, website tagging, and data interpretation to inform optimisation and strategy
• →Translate data and performance trends into actionable biddable media insights
• →Supply digital audit information when required
• →Assist in preparing competitive analysis across paid media channels
• →Work closely with Agency Delivery Managers to ensure agency satisfaction and KPI delivery, while managing key relationships

• Strong leadership ability to grow and support a team of Paid Social Specialists
• Ability to mentor, train, and elevate the standard of Paid Social delivery
• 5–8 years of proven experience in Paid/Biddable Social Media
• 2+ years of management experience (advantageous)
• Client-facing experience within a performance or biddable media environment
• Social platform certifications (e.g. Meta, TikTok, LinkedIn) and ability to drive team certification
• Experience managing large budgets and blue-chip client accounts
• Strong experience with Google Analytics and data-driven decision making
• Experience with eCommerce and Cost Per Acquisition (CPA) strategies
• Highly self-motivated, organised, and detail-oriented