Lifecycle Marketing Manager
Mill ValleyRemoteFull-TimemidQuick Summary
At Yardzen, we believe people are at their best when they’re outside. Our mission is simple: help people envision the outdoor spaces of their dreams, entirely online,
Yardzen’s looking for a talented Lifecycle Marketing Manager to own and evolve our email marketing channel and our growing SMS program, while representing our beloved brand. This role is responsible for executing high-quality lifecycle campaigns that engage customers, deliver value and drive sales,, all the while expressing the Yardzen brand.
In a market where purchases are often long considered, email and SMS are how we stay close to our prospects and build demand over time. This is a great opportunity for someone who enjoys both execution and optimization through data - a highly organized, curious and detail-oriented marketer who’s motivated by experimentation and continuous improvement.
Own the day-to-day execution and performance of Yardzen’s email marketing channel
Activate SMS as a new channel, driving business outcomes through value-rich content
Manage the lifecycle marketing content calendar, ensuring campaigns are aligned with marketing and business priorities
Translate strategy into clear briefs and actionable deliverables for our email agency partner
Coordinate cross-functional inputs to support smooth and successful campaign launches
Review and approve (and sometimes design) email creative, copy and builds, ensure quality, accuracy and stay consistent with brand, tone, and voice
Monitor campaign performance and identify opportunities to improve engagement and conversion
Continuously test and refine CTAs, messaging, timing, and formats to drive scheduled calls and sales
Recommend and implement A/B tests across subject lines, creative, segmentation, and send strategies
Partner closely with marketing teammates, product, CX, and sales teams to align lifecycle campaigns with broader initiatives
Proactively identify opportunities for lifecycle marketing to support the customer journey and drive business outcomes
Support the continued growth and evolution of Yardzen’s SMS channel
Ensure messaging is coordinated across email and SMS to create a cohesive lifecycle experience
3–5 years of experience in lifecycle, email, or CRM marketing
Strong perspective and communication skills and ability to translate strategy into execution
Hands-on experience executing email campaigns end-to-end
Experience working with external agencies or cross-functional teams
Strong organizational skills with the ability to manage multiple campaigns and deadlines
Detail-oriented with a high bar for quality across creative and execution
Data curious with a solid understanding of email performance metrics and testing
Familiarity with email/CRM tools (e.g., HubSpot, Cordial, Calendly)
Collaborative mindset and comfort working across teams
Listing Details
- Posted
- March 25, 2026
- First seen
- March 26, 2026
- Last seen
- April 24, 2026
Posting Health
- Days active
- 29
- Repost count
- 0
- Trust Level
- 43%
- Scored at
- April 24, 2026
Signal breakdown
At Yardzen, we believe people are at their best when they’re outside.
View company profilePlease let Yardzen know you found this job on Jobera.
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Lifecycle Marketing ManagerUSD 75000–100000