Lifecycle Marketing Manager

Please note that we do not offer visa sponsorship for this position.

We encourage applicants to include a cover letter to share more about their experience and interest.

The Lifecycle Marketing Manager is responsible for developing, executing, and optimizing lifecycle and marketing automation programs that drive engagement, conversion, and retention across the customer journey. This role requires technical expertise and deep marketing experience. To create data-driven campaigns that deliver personalized, compliant, and measurable experiences.

Reporting to the Director – Digital Marketing, the Lifecycle Marketing Manager owns Salesforce Marketing Cloud (SFMC), Mailchimp, and Snappy Kraken systems, serving as the enterprise’s subject matter expert for marketing automation and dynamic journeys. This individual will audit and optimize an existing, complex SFMC environment, implementing best practices for data integrity, workflow design, governance, and performance. This individual will build, test, and deploy sophisticated, multi-stage programs across acquisition, nurture, onboarding, and re-engagement, ensuring that every communication aligns with brand voice and contributes to business growth.

This role partners closely with the Web & Digital Experience Strategist and Digital Content & Insights Lead to connect lifecycle initiatives to the broader digital ecosystem. By aligning journeys with web experiences, campaigns, and analytics, the Lifecycle Marketing Manager ensures that each customer interaction is relevant, timely, and measurable, enhancing the overall digital experience and pipeline velocity.

The ideal candidate is a high-energy, hands-on marketer with deep technical expertise in Salesforce Marketing Cloud (SFMC) and other marketing automation platforms. They combine a strong technical foundation with a passion for automation, data-driven storytelling, and operational excellence. A proactive problem solver and collaborative team player, this individual brings curiosity, precision, and accountability to every project — translating business objectives into scalable, measurable marketing campaigns. Success in this role requires a balance of strategic thinking and executional excellence, along with the ability to anticipate challenges, drive solutions, and consistently deliver results in a fast-paced environment.