Marketing Manager, Paid Social

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Zocdoc is looking for a Paid Social Manager to join our growing team. Reporting to the Group Manager of Digital Performance Marketing, you'll own the strategy and performance of our paid social acquisition program—managing campaigns across platforms, hitting ROAS targets, and scaling the channel into one of our largest growth drivers. You'll partner closely with creative, analytics, and cross-functional teams to drive measurable results.

• Seeking the challenge of building and scaling a paid social program
• Energized by owning a channel end-to-end, from strategy and execution through measurement and reporting
• Data-driven with a creative eye—you use performance insights to inform bold creative bets and know how to prove they work
• Motivated by a deep-rooted desire to succeed and drive results
• Organized and detail-oriented, with the ability to manage multiple workstreams in a fast-moving environment
• A collaborative partner who builds strong relationships across functions and aligns stakeholders around clear priorities

• Guiding the channel strategy and execution of our paid social campaigns across platforms
• Managing ongoing optimizations to ensure performance stays aligned with ROAS and acquisition goals
• Supporting the development and implementation of strategies to continue facilitating growth
• Driving long term strategic roadmaps and build out new paid social sub-channels
• Leading the ongoing development of paid social’s creative strategy
• Building and owning the creative testing roadmap, briefing creative partners, and pitching new concepts grounded in trends and performance data
• Executing campaign builds, creative trafficking and optimizations across platforms
• QA-ing campaign setup, tracking, and creative specs to ensure flawless execution across all active initiatives
• Analyzing performance data directly in platform dashboards and BI tools to inform daily and weekly campaign optimizations
• Owning channel-level reporting and analysis
• Tracking KPIs, distill insights from campaign data, and provide regular performance updates to the team
• Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity
• Communicating channel results and priorities across the organization
• Effectively conveying results and insights to the broader Marketing team
• Owning prioritization and relationships with cross-functional partners

• 7–9 years of experience owning and scaling paid social campaigns, with a proven track record of hitting performance goals
• Deep expertise in paid social platforms, best practices, and emerging trends
• Proven track record planning, testing and iterating on creative strategies
• An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
• Strong analytical skills and proficiency with Looker or other BI tools
• Excellent communication and collaboration skills, with the ability to align stakeholders across functions
• Experience with CRO and landing page testing is a plus