Strategic Finance Senior Manager (Growth & Marketing)

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

We are looking for a highly motivated and analytical Strategic Finance Senior Manager to support Zocdoc’s paid and brand marketing teams. In this role, you will partner with marketing and marketing analytics leadership to drive growth and improve investment efficiency through advanced analytics and actionable insights. This role offers an exciting opportunity to shape the strategic decision-making process of the company and play a pivotal role in driving financial performance and the long-term success of Zocdoc.

• Are energized by using data and advanced analytics to understand growth drivers and influence investment decisions
• Are collaborative and build strong relationships at all levels of an organization
• Are passionate about marketing and enjoy analyzing and optimizing the drivers of growth for an organization
• Are action oriented and like tackling new challenges without a preexisting roadmap
• Are adaptable and comfortable navigating change in a fast-paced, evolving environment

• Leading strategic finance support for Zocdoc’s performance and brand marketing teams by owning forecasting, reporting, modeling, and business case development
• Partnering closely with marketing and marketing analytics to establish frameworks/benchmarks for measuring and scaling investments, pressure testing attribution and incrementality, and translating performance into actionable recommendations
• Driving accountability and efficiency across marketing investments by tracking performance against targets, identifying risks and opportunities, challenging assumptions and investment roadmaps, and supporting tradeoff decisions to optimize ROI and marginal returns
• Partnering with marketing and marketing analytics leadership to support strategic planning processes, helping to prioritize initiatives, evaluate investment decisions, and ensure alignment with company growth and profitability goals
• Building financial models and business cases to evaluate strategic initiatives, including new channel launches, creative investments, and market expansion opportunities
• Developing and maintaining driver-based financial forecasts for revenue, marketing spend, and key performance metrics, ensuring models are accurate, scalable, and decision-useful
• Monitoring performance against forecasts and targets, proactively identifying variances and translating insights into clear recommendations for stakeholders
• Preparing materials for senior leadership that synthesize complex analyses into clear, actionable insights
• Supporting ad hoc analyses and cross-functional projects to inform key business decisions and strategic initiatives
• Improving financial processes, tools, and reporting to enhance efficiency, scalability, and clarity of insights

• 8+ years of total experience in a highly analytical role such as strategic finance, FP&A, analytics, investment banking, private equity, or consulting
• 5+ years of experience in strategic finance, analytics, or an otherwise comparable role in a fast-paced environment 
• Experience partnering with marketing, growth, and/or marketing analytics teams to evaluate channel performance, inform roadmap and investment decisions, and operate in test-and-learn environments
• A strong understanding of marketing and growth metrics (e.g., CAC, LTV, ROAS), with the ability to assess performance in contexts with imperfect attribution and evolving measurement frameworks
• Advanced proficiency in Excel and modeling best practices as well as strong analytical skills; experience with BI tools (e.g., Looker, Tableau) is a plus
• A strategic mindset with exceptional problem-solving skills and the ability to manage through ambiguity
• Excellent communication and presentation skills, with the ability to distill complex financial concepts into clear and actionable insights for diverse audiences
• Strong influencing and collaboration skills, with the ability to work effectively across functions and levels of the organization
• Experience in technology, healthcare, and/or consumer marketplaces (a plus)