Zuru2mo ago

Senior Marketing Manager, US

New Zealand·Aucklandsenior

MarketingMarketing ManagerB2B Marketing Manager

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Quick Summary

Overview

We're looking for our next Senior Marketing Manager to lead the Americas for ZURU Toys! 🧸🪁🪀 ZURU is on a mission to disrupt industries, challenge the status quo,

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MarketingMarketing ManagerB2B Marketing Manager

We're looking for our next Senior Marketing Manager to lead the Americas for ZURU Toys! 🧸🪁🪀

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Position Impact

As Senior Marketing Manager for the Americas, you will play a critical role in driving ZURU's market dominance across one of our most strategic regions. Your leadership will directly influence how our brands show up in-store and online, ensuring every dollar invested delivers measurable growth.

By translating global brand strategies into locally relevant retail activations, you'll create seamless shopper journeys that convert awareness into purchase. Your strategic retailer partnerships will elevate ZURU from vendor to category captain, while your close collaboration with Sales will arm them with the insights and tools needed to win listings and exceed targets. This role is essential to ZURU's continued expansion and market leadership in the Americas.

ZURU is built on autonomy, ownership, and real impact. This is not a 9–5 environment. It is a high-performance culture grounded in deep collaboration, raising the bar, over-preparing, and winning the right way while staying a good human.

If that sounds like you, read on.

Strategic Retailer Partnerships: Lead high-level marketing relationships with key retailers across the Americas, developing Joint Business Plans (JBPs) that position ZURU as a strategic category captain and secure buy-in for long-term growth initiatives

360° Shopper Marketing Strategy: Define and direct shopper marketing strategies for Spring and Fall seasons, creating cohesive shopper journeys that connect upper-funnel media with lower-funnel conversion tools across Retail Media, eCommerce, and in-store activations

Trade Investment Strategy: Partner with Sales to direct co-op marketing and trade investment strategies, negotiating bespoke content packages and digital activations to achieve "share of voice" dominance within retailer ecosystems

Sales Enablement & Collaboration: Maintain strategic alignment with Sales Leadership, providing the context, confidence, and collateral they need to secure listings and execute aggressive plans that drive demand in market

Data-Driven Performance Management: Oversee analysis of weekly POS data to identify chase items, slow movers, and media line performance, translating insights into actionable trade strategies aligned with 360° campaign objectives

Commercial Investment Planning: Own brand and SKU investment strategy alignment, balancing pricing structures and marketing percentages to ensure profitable growth and maximum ROI across the region

Budget Management: Direct local media budgeting based on Order TVA (Total Value Added), dynamically allocating spend to highest-opportunity channels and retailers

Brand Localization: Ensure global assets are culturally relevant and fit for regional use, briefing global teams on local asset production needs including retail chase content for social platforms and retailer-specific requests

Agency & Partner Management: Manage and optimize relationships with local agencies (Merchandising, Media, Translation, VOD) and licensors, ensuring execution meets global standards while delivering local results

Team Leadership: Lead, mentor, and develop the marketing team, elevating their focus from administrative tasks to high-value strategic initiatives that drive meaningful business impact

7+ years of marketing experience with proven success in trade marketing, shopper marketing, or retail marketing, preferably within consumer goods, toys, or FMCG sectors

Strategic Retailer Relationship Management: Demonstrated ability to develop and execute Joint Business Plans with major retailers, transforming vendor relationships into strategic partnerships

Commercial Acumen: Strong understanding of trade investment strategies, budget management, ROI optimization, and the ability to balance brand building with sales activation

Data-Driven Decision Making: Proficiency in analyzing POS data, market insights, and campaign performance to inform strategy and drive continuous improvement

Cross-Functional Leadership: Exceptional collaboration skills with proven ability to work seamlessly with Sales, Global Marketing teams, and external agency partners to deliver integrated campaigns

If your experience is strong and you’re currently at Marketing Manager level, we still encourage you to apply.