Associate Director, UA

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

We are looking for a results-driven UA leader to drive profitable growth for Monster Legends, Dragon City, and Two Dots. This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration.

You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes.  

Strategic Leadership

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  Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met. 

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  Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels. 

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  Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification. 

Performance Optimization

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  Lead measurement frameworks (SKAN, MMM, incrementality studies, pLTV) to improve decision quality.

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  Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events).

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  Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift. 

Team & Collaboration

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  Mentor UA managers and analysts; help build structured career growth and execution excellence. 

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  Partner closely with Creative teams to fuel testing velocity and creative breakthroughs.

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  Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements. 

Operational Excellence

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  Establish clear accountability for results with transparent reporting and actionable insights. 

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  Improve execution speed through better process, prioritization, and cross-team alignment.

• 8–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.

• Proven track record of scaling multi-million €/$ UA budgets profitably.

• Strong fluency in SKAN, mobile attribution, LTV modeling, and ROAS optimization.

• Experience leading and developing high-performing teams.

• Strong analytical thinking and decision-making using data and experimentation.

• Ability to influence stakeholders and drive alignment across multiple functions.

• Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training