The APJ Program Manager in the Demand Center has the mission of of supporting & enabling the APJ Field teams in achieving APJ pipeline goals every quarter. He/she will drive the following areas as part of the Demand Center remit.

Global campaigns/product launches 

• Closely collaborate with Global Campaign Managers (GCM) on campaigns under the campaign framework to understand the campaign objectives, target audience and content journey
• Act as a key contact point for GCM to provide insights to APJ landscape, our priorities and plans and align with GCM on our marketing plans so that they can support our goals.
• Work hand in hand with GCM to review campaign performance, provide feedback and optimize results where needed.
• Be the go to person for all matters related to the campaigns under his/her charge for the APJ Marketing team
• Adapt and apply global campaign directions/global initiatives to APJ marketing, aligned with Sales/Field business & marketing priorities.
• Work with Field Marketing on execution of campaigns assets in Field activities as part of the GTM in the various routes to market
• Work with Product Marketing team for specific content needs – Vertical messaging, Competitive messaging etc
• Regular syncs with APJ Corp Comms Manager on press release, new key launches / assets for Sales Kit development (e.g. DP Report, Magic Quadrant etc)
• Customer Stories – Work with Customer Reference Mgr to identify potential APJ customer references that can be part of campaign assets that can be leveraged for promotion and engagement with prospects.

APJ Programs 

• Lead & own APJ programs end to end, considering the entire customer journey, through to conversion that helps APJ region drive pipeline, and aligned to key APJ initiatives/strategies.  and in some cases, execute upon them regionally.
• Drive adoption of APJ  Programs in partnership with field marketing, inside sales as well as cross functional teams
• Leverage Global Campaign Mgrs/Global PMM team for messaging/content
• Own APJ program end to end – from driving awareness through organic social, employee advocacy, lead acquisition, progression & conversion.
• Engage Field teams to integrate activities with field driven activities and with inside sales on lead conversion.
• Manage quarterly planning & budget processes align to the overall strategic plan
• Monitor & report on program performance & optimization on a bi-weekly basis  

QUALIFICATIONS:

• 10+ years experience in B2B marketing, preferably in the tech industry and been involved in lead generation, driving leads to conversion.
• Bachelor’s Degree required in Marketing, Communications, or Business (a combination of education and experience will be considered).

Skills and Qualifications

• A proven marketing campaign manager (create plans, manage budgets, schedules, allocate resources, etc.).
• Good understanding of marketing automation tools (Eloqua and/or equivalent), Web, SEM (Search Engine Marketing), Display Advertising, Social, Webinars, Podcasts and have experiences in integrating these digital channels & tactics to deliver results for the campaigns & programs
• Lead generation expert with experience in partnering with Global Demand Center
• Excellent understanding of analytics, data and attribution
• Experience in marketing agencies as account manager or client facing role
• Service-oriented attitude and ability to thrive in a fast-paced environment
• Ability to lead and maintain relationships in a virtual/physical working environment
• Demonstrated success delivering meaningful results through teams.
• Ability to collaborate with globally distributed teams.
• Strong analytical and problem-solving skills.
• Excellent relationship management and expectation setting skills.
• Experience working with sales teams to align sales and marketing goals.
• Agency management
• Excellent writer and speaker
• Proficient with MS Office tools, SFDC and Marketing Automation, Tableau
• Comfortable with remote video collaboration tools e.g., Teams, Zoom.
• Strong ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with unending enthusiasm to get the job done.

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