Marketing Operations Manager

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

As the Manager, Marketing Operations, you will lead a high-performing team responsible for powering our multi-channel marketing automation platform including email, SMS, push notifications, outbound calls, landing pages, and storefront personalization.

You’ll oversee the configuration, development, deployment, and technical optimizations of marketing campaigns while driving process innovation, operational excellence, and scalability. This role partners closely with Creative and Marketing teams to translate strategy into executable plans, ensuring campaigns and promotions are delivered on time, on brand, and with the operational rigor needed to scale efficiently.

• →Lead and Develop the Team: Manage and mentor a team of marketing operations specialists, setting clear goals, providing feedback, and fostering professional growth.
• →Oversee Campaign Execution: Ensure seamless configuration, quality review, deployment, and accurate reporting and monitoring of automated marketing campaigns across channels.
• →Optimize Processes and Governance: Reinforce best practices, documentation, and operational standards for campaign execution.
• →Collaborate Across Teams: Partner closely with Creative and Marketing teams to translate strategy into executable plans, ensuring campaigns and promotions are delivered on time, on brand, and with the operational rigor needed to scale efficiently.
• →Platform Optimization: Work with the Systems Administrators to improve system performance, data hygiene, integration, and automation logic.
• →Strategic Prioritization: Serve as the point of escalation for the marketing operations backlog, ensuring alignment with business goals and stakeholder priorities.
• →Performance Measurement: Deliver regular reporting and insights on operational metrics, and team productivity.
• →Continuous Improvement: Foster a culture of experimentation and growth mindset.
• →Communication and Alignment: Translate complex technical or process concepts into clear business value for stakeholders at all levels.

• 5+ years of experience in marketing operations, campaign management, or marketing automation roles.
• 3+ years of experience leading and developing a team of direct reports.
• Hands-on experience with marketing automation platforms (e.g., Braze, Marketo, Eloqua, Salesforce Marketing Cloud, RedPoint)
• Experience managing complex operational initiatives, such as new marketing platform implementation and adoption.
• Proficiency in HTML/CSS and understanding of marketing automation workflows.
• Strong grasp of marketing data, process optimization, and campaign lifecycle management.
• Excellent communication, collaboration, and organizational skills.
• Experience building demand generation and customer lifecycle automation programs.
• Proven ability to translate data into insights and action.
• Familiarity with Agile and Scrum methodologies.
• Experience implementing multi-touch and cross-channel marketing strategies.