P-CPT-0009 IT Regular (SEO) - For Pooling Purposes

Remote WorldwideRemotemid

Marketing

0 views0 saves0 applied

Quick Summary

Key Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report,

Requirements Summary

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report,

Technical Tools

Marketing

IMPORTANT NOTE: If you have already passed the 20four7VA Recruitment Process after the Final Interview, or you have been hired by a 20four7VA Client before, make sure that you are applying via the 20four7VA Team Portal, for faster processing of your application. You will be logging in using your 20four7VA email address. If you have just logged in to the Team Portal, please continue reviewing the Job Description below. If you have just logged in to the Team Portal, please continue reviewing the Job Description below.

You don't need to type all the information in the application form, upload your resume first and see the magic!

If you are interested in the job, click APPLY TO POSITION.

********************************************************************

We are looking for an SEO/SEM expert to manage all activities in the areas of search engine optimization and marketing.

The SEO Specialist is responsible for managing all SEO activities including but not limited to: content strategy, link building, and keyword strategy. This skilled management is what we need in order to increase rankings on all major search networks. Your charge will also be the management of all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Responsibilities

~1 min read

→
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
→
Track, report, and analyze website analytics and PPC initiatives and campaigns
→
Carefully manage budgets for campaigns, remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
→
Optimize copy and landing pages for search engine marketing
→
Continually perform keyword discovery, expansion, and optimization
→
Research and implement search engine optimization recommendations
→
Research and analyze competitor advertising links
→
Conceptualize and execute link-building strategy
→
Ensure newly developed code meets SEO best practices by working with the development team
→
Drive SEO in content creation and programming by collaborating with editorial and marketing teams
→
Search for opportunities to optimize website architecture, content, linking, and other factors in the interest of improving SEO positions for target keywords.

Requirements

~1 min read

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Sound comprehension of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience using, reading, and understanding bid management tools such as Click Equations, Marin, Kenshoo, and Search Ignite
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Continually current on the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field