Senior Product Manager

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

2U is searching for a Senior Product Manager with a strong business mindset to grow Executive Education consumer revenue, a key growth area for 2U. As a Senior Product Manager, you will be responsible for growing Executive Education consumer revenue through product-led acquisition, engagement, and retention tactics across the full customer lifecycle. You will support on-site go-to-market efforts, and will be a primary contributor to overall strategies for the enhancement and optimization of our commerce offerings. You will lead efforts to develop usage, value, and retention strategies, helping learners achieve their desired educational outcomes through Executive Education.

You’ll develop and drive an ambitious and innovative roadmap to bring value-added features and offerings into the product to increase learner value, improve customer LTV, and build a moat against competitor offerings. 

You’ll regularly engage with learners, business stakeholders, data, design, and engineering teams to identify, synthesize, and clearly communicate product requirements that create an outstanding experience and achieve desired outcomes for our learners and our university partners. Your work will help learners around the world find and succeed in courses on the Executive Education platform, helping them achieve their goals.

1. →Define strategy, target outcomes, and product priorities informed by customer and business needs. 
2. →Create comprehensive roadmaps in support of delivering critical outcomes and regularly measure and communicate impact; adjusting course as needed. 
3. →Interact directly and frequently with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations 
4. →Define the engineering backlog, technical requirements, and product features and lead a cross functional team of engineering, data science, UX, and others to design solutions and deliver outcomes 
5. →Represent your team and work with leadership, the company, and external stakeholders 

• 5+ years of experience in product management, ideally in B2C ecommerce, and/or marketing domains
• Demonstrable experience driving revenue and engagement through product-led strategies and tactics
• Experience building and owning a product roadmap
• Structured and data-driven thinking with a strong bias to action
• Excellent communication and cross-functional leadership skills
• Strong empathy and intuition for our learners and customers
• Experience with agile software development
• Desire to improve access to education around the world
• Strong understanding of technical concepts

• Experience in marketing acquisition channels, lifecycle marketing, SEO, and CRO.
• Experience in eCommerce platforms and capabilities 
• Experience in experimentation and data analytics

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected]. 

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

Learn more at https://2u.com/careers/
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The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. 

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.