Manager, Marketing Innovation--Latin America

• →Drive consumer insight development and trend spotting, working with Marketing Insights to uncover competitively differentiated and superior product, package, and other innovation ideas tied directly to resolving a consumer need state.
• →Builds value propositions translating to incremental financials opportunities with demonstrable consumer interest, addressing wider market and competitive landscape consideration.   
• →Ensure pipeline sufficiency by planning innovation building blocks, together with contingency, to meet PA nutrition business objectives.
• →Strategic prioritization of short term and longer term innovations to drive clarity on resource management, while balancing business needs  
• →Meet regularly with consumers and HCPs/KOLs  
• →Work with Global, Regional and Affiliate teams to develop regional innovation pipeline strategy and initiatives and support affiliates for individual pipelines across the brands.
• →Seamlessly drive projects through the stage – gate processes, with close partnerships with cross functional teams – including R&D, Supply Chain, Project Management, Regulatory and others.
• →Pulls together PIERs (Project Initiations in the system) for new product innovations with clear scoping (product, market, SKUs) and P&Ls meeting relevant financial hurdles.
• →Work with business teams within Latam as well as other regions to refine opportunity attractiveness for new innovation concepts, and build advocacy for projects to increase alignment, size, and scope.
• →Work directly with global, regional and affiliate marketing as well as cross functional partners (Market Insights, R&D) to continually develop and execute portfolio strategy, meeting the long-term growth needs of the brands.
• →Monitor industry trends and competitor activities to identify new opportunities for the company, Review competitors’ products and suppliers proposals to identify opportunities for new products or improvements to existing ones

• Responsible to drive insights & ideation as well as concept and claims development.
• Stringent vetting of claims, concepts and science stories amongst target consumers and health care professionals through qualitative and quantitative studies, for proven potential.
• Pull together PIERs with full scoping, financial and cross functional assessment for new projects.  
• Timely delivery of key deliverables across the stage gate process for all key initiatives.
• Lead large, regional projects; may lead strategic cross-category projects.

 KEY QUALIFICATIONS:

•  Strong analytical skills including business and financial management.
• A demonstrated leader; able to drive urgency for progress in self and others needing little direct supervision.
• Experienced in handling complex projects in a matrix organization with demonstrated ability to collaborate with cross-functional teams to attain business objectives.
• Experience in an international/multi-national corporation, working in global/area/local marketing team, and with R&D, Agencies, and other key cross-functional teams.
• Strong oral and written communication skills.
• More than 10 years of progressively responsible product marketing, brand management, or/and  innovation/product launch experience
• BA/BS Degree, MBA preferred due to the business complexity and strategic focus.

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