Customer Experience Insights Manager

Bishops Gatemid

Customer SuccessCustomer Experience

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Quick Summary

Overview

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise,

Technical Tools

Customer SuccessCustomer Experience

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

My Career Development Portal: Wherever you are in your career, we are here for you. Design your future. Discover leading-edge guidance, tools and support to unlock your potential. You are Absa. You are possibility.

Job Summary

• Lead the development and execution of the Customer Experience (CX) Insights strategy for Business and Corporate segments, aligning to the bank’s customer-centric vision and business objectives.
• Leverage customer data, feedback, and analytics to generate actionable insights that drive improved customer satisfaction, loyalty, and commercial outcomes.
• Define, track, and report on key CX metrics (e.g., NPS, Customer Effort, Key Value Drivers) to monitor performance and inform decision-making.
• Identify customer pain points across end-to-end journeys and lifecycle stages, and recommend data-driven improvements to enhance experience and efficiency.
• Drive cross-functional collaboration with Product, Operations, Digital, and Relationship teams to embed customer insights into solution design, delivery, and continuous improvement.
• Lead customer journey mapping and re-engineering initiatives to eliminate inefficiencies, reduce friction, and improve overall service delivery.
• Continuously benchmark against local and global CX best practices and market trends to inform innovation and competitive positioning.
• Promote a strong culture of customer-centricity across the organization, ensuring decisions are guided by customer needs and insights.
• Ensure all CX insight activities adhere to governance, risk, and compliance frameworks, in line with regulatory requirements and internal policies.
• Support the bank’s strategic priorities including growth, digital transformation, and financial inclusion through insight-led initiatives.

Drive the radical focus on service delivery across all the customer touch points using data from customer surveys and inhouse complaints.
Track customer experience and satisfaction scores and initiate improvement actions with the relevant business units.
Working with technology, identify opportunities for the implementation of new technologies to enhance constant collection of customer feedback.
Work in collaboration with key stakeholders including Segment Managers to drive the development of customer journeys and lifecycles for each customer segment, towards improving our customer relationships and building customer loyalty.
Work in collaboration with key stakeholders to ensure clear follow up of customer complaints raised in surveys and feedback.
Design on-going customer feedback mechanisms to ensure a continuous improvement feedback approach.
Ensure up-to-date local and global market and industry data on customer experience is maintained, to aid in advising the business on best practices for adoption. What is the marketplace and competition up to?
Monitor Market and Customer Trends and identify opportunities for inclusion and capture of the voice of the customer insights.
Spend enough time with the frontline colleagues, customers and the marketplace, to understand customer needs, pain-points and emerging market trends.

Proactively drive collaboration with varied stakeholders (BU/Functional/External) to enrich and enhance execution of deliverables.
Liaise and ensure timely delivery from Change, Operations & Technology teams for development or review of processes.
Liaise with Segment Managers to ensure customer journey map (CJM) reviews and management is embedded as part of each segment’s story.

Drive the enhancement of customer on-boarding experiences across the business.
Drive the enhancement of customer attrition management across the business.
Liaise / work with the Change, Operations and Teams to identify opportunities for the implementation of Service Guarantees.
Ensure that the service guarantees align with the customer requirements and business objectives (optimize productivity).

Requirements

~1 min read

Bachelor’s degree or equivalent in a related field
Relevant data analysis certification or experience
More than three years’ experience in Customer Insights generation and management

Working knowledge of competitor and market activity in Kenya.
Good understanding of banking products and services, and customer expectations in the Kenyan market.
Basic knowledge of Risk and Credit policies and procedures.