Senior Manager, SEO/AEO

United StatesRemoteFull-timesenior

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Overview

As our next Senior Manager, SEO/AEO, you’ll be a critical driver in defining ActiveCampaign’s future of organic growth, pioneering our strategy across traditional search and AI-based search.

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As our next Senior Manager, SEO/AEO, you’ll be a critical driver in defining ActiveCampaign’s future of organic growth, pioneering our strategy across traditional search and AI-based search. This means getting hands-on to execute strategic projects, integrating AI and new technologies, and reporting on performance across traditional search and AEO. Your mission is to increase ActiveCampaign’s overall traffic, free trials, conversions, and new business from LLMs and organic search. You’ll provide technical and international guidance for ActiveCampaign’s website, identify opportunities to scale organic business (particularly non-brand organic), execute on those recommendations, and manage reporting. You’ll be joining a team that creates all types of content from blog posts and webinars to email communications, landing pages, and other content for the ActiveCampaign website. This role offers the rare opportunity to blend deep technical execution with high-level strategy, granting you the autonomy to define and deliver a global, cross-channel organic search program.

Identify opportunities for technical improvements across the ActiveCampaign website, prioritize them based on their potential business impact, and collaborate with cross-functional stakeholders to implement them.

Pioneer LLM optimization and Answer Engine Optimization (AEO) by developing content strategies that ensure ActiveCampaign is the authoritative source material used by LLMs.

Implement best practices and build and execute a high-velocity global organic search roadmap, spanning technical SEO, on-page optimization, content creation workflows, and innovative AEO experiments — all while maintaining a high quality bar.

Provide international SEO guidance, ensuring good search experiences in languages other than English and supporting new region launches.

Serve as the subject matter expert: You’ll provide guidance on keywords, AI algorithm shifts, site architecture, and navigation for improvements to search performance and UX.

Monitor, analyze, and report on the performance of SEO and AEO projects on an ongoing basis, and swiftly flag and provide recommendations for course correction.

Educate others as the resident expert on our results as well as trends and opportunities to grow our share of search in the market.

8+ years of a proven track record driving growth through organic channels, including 5+ years building, scaling, and operationalizing SEO as a critical revenue channel.

Experience with technical and international SEO.

Experience with CMS migration, page consolidation/redirects, and on-page performance.

Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker, and demonstrated experience integrating AI tools like Profound, Peec, and AirOps.

Strong reporting and data storytelling skills: You’re capable of translating complex SEO/AEO performance data into clear, actionable business narratives that drive business decision-making.

Analytical mindset: Rather than just read off traffic numbers, you consistently provide analysis that highlights the potential business impact (whether it’s related to performance, emerging trends, and opportunities in search).

Preferred: Experience with Craft CMS and a proven ability to drive optimization for AI-first search.