Shopper Marketing Manager

Core Responsibilities

• Own and optimize digital shelf presence across key retail partners and e-commerce platforms
• Partner with internal teams and agencies to ensure product content is accurate, optimized, and aligned with brand standards
• Monitor digital shelf KPIs (e.g., content compliance, search, ratings & reviews) and recommend optimizations

• Manage coupon strategy and execution across digital and retailer platforms
• Coordinate with internal stakeholders and external partners to ensure timely setup, testing, and deployment
• Track redemption performance and support post-promotion analysis

• Own shopper marketing budget tracking, forecasting, and reconciliation
• Ensure accurate accruals, invoices, and agency billing
• Provide regular budget updates and reporting to stakeholders

• Act as a key point of coordination between agencies and internal teams
• Manage timelines, deliverables, creative trafficking, and approvals
• Support briefing processes and ensure projects stay on track and on budget

In addition to core responsibilities, this role will have opportunities to:

• Support execution of key shopper marketing programs across in-store, digital, and omnichannel touchpoints
• Assist with retailer-specific initiatives and other activations
• Participate in campaign wrap-ups and performance evaluations
• Gain exposure to shopper insights, media planning, and retail execution best practices

• Bachelor’s degree in Marketing, Business, or related field
• 3–6 years of experience in shopper marketing, brand marketing, retail marketing, or a related discipline
• Experience working with agencies and cross-functional internal teams
• Strong organizational and project management skills
• Comfort managing budgets, timelines, and multiple workstreams simultaneously
• Proficiency in Microsoft Office (Excel, PowerPoint); experience with retailer platforms and campaign management tools is a plus

• Detail-oriented with strong follow-through
• Collaborative and comfortable managing cross-functional relationships
• Experience navigating fast-paced, deadline-driven environments
• Analytical mindset with interest in performance measurement
• Desire to grow and deepen shopper marketing expertise