ECM Campaign Management, Consultant

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

Expected outcome: design the campaigns aligned with business strategy and drive the adoption of always-on and/or tactical campaigns customized by defined potential segment to enhance repurchasing ratio, thereby contributing to AIA’s business growth.

• Translate business priorities into high-impact campaign strategies aligned with lifecycle value creation

• Define advanced customer segmentation, targeting logic, and journey orchestration (rules, triggers, next-best-action)

• Design compelling, customer-centric offers and propositions tailored to segment needs and behaviors

• Lead the shift from ad-hoc campaigns to always-on lifecycle programs that systematically grow customer value

• Partner with Analytics to ensure opportunity sizing and prioritization focus on highest-return initiatives

Expected outcome: Deliver campaigns at speed, scale, and quality with strong business ownership

• Own end-to-end campaign orchestration, ensuring seamless execution across functions (Marketing, Ops, IT, Distribution)

• Establish and enforce campaign governance, delivery frameworks, and clear accountability (RACI)

• Drive cross-functional alignment and decision-making, securing buy-in from senior stakeholders

• Proactively identify risks, bottlenecks, and dependencies, and propose resolutions to protect business outcomes

Expected outcome: continuously improve campaign effectiveness

• Monitor performance tracking across full funnel metrics

• Partner with Analytics to translate insights into actionable improvements and scalable best practices

• Leverage data and insights to identify performance gaps and unlock incremental value

• Drive test-and-learn culture (A/B testing, pilots, experimentation) to continuously optimize results

• Contribute to building next-generation ECM capabilities (personalization, automation, predictive targeting)

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

• 5+ years of experience in campaign management, CRM, or lifecycle / existing‑customer marketing.

• Proven experience leading end‑to‑end, data‑driven campaigns to drive conversion, retention, and repeat purchase.

• Strong analytical skills with the ability to translate data and insights into actionable campaign improvements.

• Hands‑on experience with CRM and campaign management platforms (e.g., Salesforce Marketing Cloud, Adobe, Braze, HubSpot).

• Experience managing multi‑channel campaigns (e.g., email, SMS, push, in‑app).

• Strong stakeholder management skills, with experience working cross‑functionally with Marketing, Operations, IT, and Distribution.

• Excellent communication skills, with a structured, consultative, and outcome‑focused mindset.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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