Associate Director, Digital

JOB TITLE: Associate Director, Digital
POSITION CLASSIFICATION: Associate Director II
SALARY BAND: Associate Director II, Band B
REPORTS TO: Senior Director, Digital
LOCATION: Washington, DC or Remote

About American Rivers
American Rivers is a national conservation organization working to make every river clean and healthy for people and wildlife. We combine evidence-based solutions with enduring partnerships to safeguard the 4.4 million miles of rivers and streams that are essential to our nation’s clean drinking water, extraordinary wildlife, and the strength of our communities. For more than 50 years, our staff, supporters, and partners have been driven by a common belief: Life Depends on Rivers.

The beauty of rivers is that they connect all people and communities – including within our organization. The life experiences, knowledge, innovation, and talent that different people bring to our work provides perspectives, experiences, and competencies which are critical to our effectiveness in protecting wild rivers, restoring damaged rivers, and conserving clean water for people and nature.

JOB SUMMARY

The Associate Director, Digital (ADD) leads much of the day-to-day work of the digital team. Specifically, the ADD works closely with the Senior Director of Digital Strategy and Online Communications Manager to manage and increase engagement with donors, volunteers, activists, online communities, and corporate partners across all digital channels. The ADD will lead on certain projects and assist with other efforts as needed.

PRINCIPAL RESPONSIBILITIES:
•    Online Communications and Marketing (90%) 
•    Manage the day-to-day needs of American Rivers’ website, including the continued evolution of the content strategy, new content creation, and the general care and feeding required to keep our site timely and relevant.
•    Partner with the team on developing strategies to improve overall site SEO and to defend the loss of site traffic due to AI implications.
•    Lead the strategy and implementation of various online/hybrid projects as needed, from idea generation and campaign planning to final content creation and production. 
•    Represent the Digital and/or Communications teams in meeting with internal or external partners.
•    Lead or assist with the design and implementation of high-profile national campaigns, including our America’s Most Endangered Rivers® report release and other upcoming initiatives like State of America’s Rivers.
•    Manage the creation and delivery of advocacy Action Alerts, blogs, press releases, and more
•    Lead or assist in developing email communications, including regional dispatches, newsletters, Community of Practice emails, and other general engagement emails.
•    Partner with regional staff to increase opportunities for storytelling, increase performance of their content, and ensure timely, strategic communications.
•    Hire and supervise semi-regular team interns if applicable.
•    Administrative (10%) 
•    Measure, analyze and report on benchmark KPIs.
•    Provide regular reports to staff and stakeholders. 
•    Create regular reporting and touchpoints for the team.

 MINIMUM QUALIFICATIONS
•    Bachelor’s degree and a minimum of five years' experience, preferably at least two years in online communications, online advocacy, web content production, or a specialized degree equivalent.
•    Experience working with popular CMS, CRM and advocacy tools, such as WordPress, Engaging Networks, Salesforce/Salsa, Convio. HTML and CSS experience a plus.
•    Strong knowledge of and experience with social media platforms and the emerging trends with content and engagement across these platforms.
•    Experience leading digital marketing campaigns and advocacy programs.
•    Demonstrated ability to exercise good judgment, and strong attention to detail.
•    Proficiency in Microsoft Word, Excel, Power Point, and photo editing software (Photoshop or Canva). Basic design and video editing skills a big plus.
•    Excellent written and verbal communications skills.
•    Must be detail-oriented, highly organized, with strong time and budget skills.
•    Proven ability to manage multiple projects, prioritize competing tasks and meet deadlines.
•    High energy, flexible, self-motivated, and the ability to work professionally with staff at all levels of the organization, in person and remotely. 
•    Familiarity with non-profit organizations and a commitment to conservation preferred.
Candidates who are unsure if they meet all minimum qualifications or who have transferrable skills and experience beyond the conservation sector are encouraged to apply.

LOCATION

Washington, DC or remote 

COMPENSATION 
American Rivers offers marketable compensation that reflects the qualifications and experience of the selected candidate. The salary range for this position is $$73,200-$89,400., annually, depending on experience and qualifications. We provide a comprehensive Total Rewards package to our full-time, regular employees, including:
•     Health and Wellness: Medical, dental, vision, long-term and short-term disability, and life insurance.
•    Financial Security: After one year of service, American Rivers begins contributing a 3% employer contribution. There is no vesting schedule for employer contributions as employees are 100% vested upon participation.
•    Time Off: Four weeks of paid leave, eleven paid holidays, three floating holidays, and sick leave.
At American Rivers, we are committed to supporting our employee’s well-being, professional growth, and financial security, ensuring they can thrive both at work and in life.

COMMUNITY AND OPPORTUNITY
•    At American Rivers, our core values drive everything we do – we Lead with Collaboration and Trust, Infuse Equity and Justice, Deliver Results, and Ensure Staff and Volunteers Thrive. We are committed to fostering a workplace where employees feel valued, supported, and empowered to make a difference.

•    Our culture prioritizes work-life thriving through Focus Fridays (no internal meetings), professional development opportunities, a home office stipend and our comprehensive leave policies, including sabbatical leave (every seven years) and paid parental leave (six weeks w/ one year of service).

•    We also ensure leadership stays connected to staff needs through an internal advisory group, fostering open communication and continuous improvement.

•    At American Rivers, our people are our strength, and we are dedicated to building a thriving, inclusive workplace where everyone can grow and contribute to our mission.

American Rivers is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request reasonable accommodation, please contact the Human Resources department at 202-243-7040 or recruitment@americanrivers.org. Please note that one week’s advance notice is preferred.

Applicant must be legally allowed to work as an employee in the United States. American Rivers is an Equal Opportunity Employer.

Candidates of all personal and professional backgrounds are encouraged to apply.