Director of Ecommerce

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

amika is looking for a passionate and strategic Director of Ecommerce to drive growth, innovation, and performance across our DTC business. This leader will own the onsite customer experience and ecommerce operations — balancing commercial goals, site performance, and the seamless translation of brand storytelling into a best-in-class digital experience.

Ecommerce Strategy & Execution

• →Lead and execute amika’s DTC ecommerce strategy, driving sales, conversion, and site performance across loveamika.com and loveamika.ca.
• →Partner with the AVP of Ecommerce and cross-functional leaders in Marketing, Creative, Planning, and Ops to define priorities, site goals, and key initiatives. Maintain a DTC calendar that aligns with and supports the overall brand marketing calendar.
• →Partner with the AVP of Ecommerce to manage and execute exclusivity elements, margin-building onsite offerings, discount strategy, and promotional calendar, ensuring that all external needs are documented and tracked.
• →Translate brand and promotional strategies into compelling, conversion-oriented site experiences that drive both performance and brand equity.
• →Oversee day-to-day operations, ensuring on-time and high-quality execution of site updates, product launches, and campaign activations.
• →Partner with Brand and Product Marketing to maintain a best-in-class GWP and exclusive merchandise strategy.
• →Collaborate with the Paid Media team on landing page strategies to ensure performance and storytelling are optimized across acquisition channels.

• 8–10 years of experience in ecommerce within beauty, fashion, or lifestyle brands; beauty and prestige highly preferred. DTC experience required; Shopify headless experience preferred.
• Proven expertise in ecommerce site management, digital merchandising, UX optimization, and SEO best practices.
• Strong understanding of ecommerce platforms and related tech stack tools (CMS, DAM, PIM, merchandising tools).
• Comfortable managing multiple projects within Asana or other project management tools (Monday, Wrike, etc.).
• Demonstrated experience driving sales growth through site experience, conversion optimization, and operational excellence.
• Possesses robust analytical and project management capabilities, with the skill to manage multiple priorities effectively.
• Excellent collaboration and communication skills, with the ability to influence across teams and present in large groups with leadership stakeholders.
• Strategic thinker with a bias for action and a passion for innovation, problem-solving, and creating joyful customer experiences.
• Bachelor’s degree required.

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!