Laneige Senior Social Media Manager

Hybrid - New York, NY. Must be based in NY,

• Manage the development and execution of the social content calendar across all platforms in partnership with the Director
• Act as the internal creative strategist, bridging brand goals with social trends, community insights, and visual storytelling
• Concept, plan, and execute content for always-on storytelling, campaigns, and real-time moments
• Write clear, compelling briefs for creators, freelancers, and cross-functional partners
• Collaborate with Assistant Managers to develop content inspired by community sentiment, trends, and brand mentions
• Support VIP talent strategy, briefing, and content capture
• Identify new content formats and platform opportunities to keep the brand culturally relevant
• Partner with creative and brand teams to evolve the brand’s visual expression and maintain a cohesive social presence
• Maintain and optimize the Social creative library to support a consistent content pipeline

• Manage daily engagement across TikTok, Instagram, Threads, YouTube, and Facebook, ensuring timely, on-brand responses
• Develop and maintain a distinct, engaging brand voice across captions and community interactions
• Partner with Customer Service and Marketing to proactively develop FAQs and response strategies
• Manage external tools (i.e. Brand Bastion, TYB) to streamline engagement and improve efficiency
• Monitor cultural trends and viral moments to strategically insert the brand into relevant conversations
• Support weekend and holiday community management, as needed

• Participate in campaign planning, creative brainstorms, and marketing syncs to align storytelling and execution
• Collaborate with regional and global teams to support content moments and showcase IRL activations
• Support campaign building, content planning, and calendar development in alignment with senior leadership strategy
• Communicate updates and share content calendars with cross-functional teams on a bi-weekly and monthly basis

• Own social performance reporting across all platforms, delivering monthly and post-campaign insights
• Conduct content audits, competitive analysis, and trend monitoring to inform strategy
• Identify keywords and hashtags to support content discoverability and performance
• Contribute to the development of the social playbook and implementation of best practices
• Act as a thought leader, proactively sharing platform innovations, learnings, and strategic recommendations

• Bachelor’s degree in Communications, Marketing, or a related field
• 4-5+ years of experience producing organic social content for a social-first brand
• Demonstrated leadership in managing teams and/or headcount
• Robust portfolio of platform-native, culturally relevant, and creatively original short-form content
• Skilled at translating brand objectives into compelling, social-first campaigns with a performance-driven mindset
• Deep cultural fluency and strong awareness of beauty, pop culture, and media trends
• Expertise in community management, copywriting, customer service, and content editing
• Proficient in Adobe Creative Suite, Figma, CapCut, Canva, Dash Hudson, and Meta Business Manager
• Familiar with TYB, Brand Bastion, and other community engagement tools
• In-depth knowledge of TikTok, Instagram, YouTube, Facebook, Pinterest, and platform-specific algorithms
• Experience managing social budgets and leading in-house content shoots
• Excellent communication and briefing skills; confident in pitching ideas and integrating feedback
• Highly proactive with strong project management skills in cross-functional environments
• Proven ability to collaborate across teams and drive innovation in fast-paced settings
• Willing to support community engagement during weekends and holidays as needed
• Committed to upholding brand safety, content quality, and high standards in a dynamic digital landscape

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.