Social Media Specialist

• →Support the day-to-day management of Binance’s social media accounts, with a key focus on X, including content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy.
• →Strong knowledge of X and its content formats, audience behaviors, community dynamics, and platform best practices, with experience creating engaging, timely, and culturally relevant content.
• →Use AI tools as a core part of your content workflow to create platform-ready visuals, GIFs, memes and short-form videos that meet brand standards and drive engagement.
• →Research, develop, and execute engaging social content, adapting ideas and formats to platform-specific audiences and brand priorities.
• →Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments, identifying opportunities to create timely, engaging, and brand-relevant content.
• →Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance.
• →Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches.
• →Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members.
• →Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners.
• →Follow established social media processes, playbooks, and reporting frameworks, while identifying opportunities to improve workflows and content performance.
• →Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement.

• Fluency in English is required to coordinate with overseas partners and stakeholders. Additional languages are an advantage.
• 3+ years of experience in social media, content marketing, digital marketing, brand marketing, or a related field.
• Hands-on experience using AI-powered content creation tools to produce static visuals, GIFs, memes and short-form videos, with examples of the results or impact achieved.
• Demonstrated ability to grow social media accounts and execute successful campaigns.
• Strong knowledge of social media content creation and platform best practices, with X as a top priority.
• Good understanding of the crypto market, with an interest in staying current on industry trends and community sentiment
• Comfortable using social media analytics and reporting tools, with strong attention to detail and the ability to manage multiple tasks in a fast-paced environment.

• Shape the future of finance 
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

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