Senior Product Owner

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

• Own the end-to-end eProfit growth of one or more assigned mobile games.
• Define quarterly growth objectives and continuously adjust priorities based on business performance.
• Make informed decisions on scaling, pivoting, or sunsetting products when growth potential changes.
• Lead successful product transitions when games are onboarded from partner studios or transferred internally.

• Own the product roadmap for each assigned game.
• Prioritize features based on expected business impact rather than opinion or stakeholder preference.
• Define success metrics including:
• Retention (D1 / D7 / D30)
• ARPU
• Session frequency
• Engagement depth
• Drive LiveOps planning where applicable.

Provide strategic direction across key growth functions while partnering with domain experts who execute operational work.

Including:

• Monetization strategy
• User Acquisition direction
• ASO priorities
• Creative testing strategy
• Competitive intelligence
• Growth experimentation

This is a hands-on product role.

You are expected to:

• Build and ship product functionality yourself whenever it is the fastest path.
• Contribute production code to the application.
• Implement analytics events and experimentation infrastructure.
• Write Product Requirement Documents (PRDs).
• Design and document experiments.
• Capture learnings that become reusable organizational knowledge.

Continuously improve business performance through rapid experimentation.

Expected weekly cadence includes:

• shipping meaningful product experiments;
• releasing product improvements;
• documenting hypotheses, results, and next actions.

Our Product Owners operate in an AI-native environment.

Rather than relying on recurring meetings and manual reporting, you will:

• use AI-powered intelligence to understand customer behavior;
• analyze competitor movements;
• identify growth opportunities;
• automate repetitive workflows whenever possible;
• make decisions based on evidence instead of assumptions.

Cross-functional working groups are assembled around each game, bringing together specialists across Monetization, User Acquisition, Creative, ASO, Engineering, Design, QA, and Analytics. Functional managers continue to lead their disciplines while you lead product outcomes.

This role focuses on product ownership—not functional execution.

You will not be responsible for:

• running individual monetization A/B tests;
• configuring advertising waterfalls or SDK integrations;
• executing media buying campaigns;
• approving every creative asset;
• managing engineers or specialists from other teams;
• producing recurring reports or status updates;
• manual competitive research that can be automated.

Instead, you provide strategic direction while leveraging the expertise of functional specialists.

Successful Product Owners consistently demonstrate:

• sustained eProfit growth across assigned games;
• continuous delivery of high-quality experiments;
• regular product releases;
• strong product documentation and knowledge sharing;
• meaningful engineering contributions;
• healthy product OKRs;
• high collaboration effectiveness across cross-functional teams.

• Significant Product Management or Product Owner experience in mobile gaming.
• Proven ownership of live mobile games with measurable business impact.
• Strong understanding of:
• free-to-play game economics;
• LiveOps;
• product analytics;
• experimentation;
• retention optimization;
• monetization systems;
• user acquisition fundamentals.
• Experience working closely with Engineering and Data teams.
• Comfortable making product decisions using quantitative analysis.

• You do not need to be a full-time software engineer, but you should be comfortable working technically and be willing to contribute directly to product implementation when appropriate.
• Experience with scripting, programming, AI-assisted development, or technical product ownership is highly valued.