Email Marketing Specialist

Channel Strategy & Revenue Growth

• Own the email and SMS marketing roadmap: campaign calendar, flow architecture, A/B testing strategy, and seasonal planning in alignment with product launches and brand moments.

• Drive channel revenue growth by identifying and closing gaps in the customer lifecycle — acquisition, conversion, retention, and win-back.

• Set and track channel KPIs (revenue, CVR, open rate, click rate, unsubscribe rate, list growth) and report performance regularly to the Brand Director.

• Partner with the paid media and DTC teams to align email strategy with broader acquisition and retention goals.

Klaviyo Management & Technical Execution

• Own all Klaviyo operations: campaign builds, flow creation and optimization, segmentation, list management, deliverability monitoring, and integration health.

• Architect and continuously optimize core flows — welcome series, abandoned cart, post-purchase, sunset, win-back — ensuring they are personalized, well-timed, and revenue-generating.

• Build and maintain a sophisticated segmentation framework based on purchase behavior, engagement level, product affinity, and lifecycle stage.

• Monitor and maintain sender reputation and deliverability; proactively address list hygiene, bounce rates, and spam metrics.

• Stay current on Klaviyo platform updates, features, and best practices — and implement improvements proactively.

List Growth & Subscriber Acquisition

• Develop and execute strategies to grow the email and SMS subscriber list: on-site pop-ups, lead magnets, post-purchase opt-ins, and cross-channel acquisition tactics.

• Partner with the Brand Director and web team on list growth initiatives — testing incentives, placements, and messaging to improve opt-in conversion rates.

• Ensure list growth is quality-first: targeting engaged, brand-relevant subscribers who convert, not just inflating raw subscriber counts.

Editorial Oversight & Copy Collaboration

• Review and edit all email and SMS copy with a sharp editorial eye — ensuring subject lines, preview text, body copy, and CTAs are punchy, on-brand, and built to convert.

• Collaborate closely with the Copywriter (or Brand Director) to brief, review, and refine content before deployment — flagging anything that feels generic, off-voice, or underperforms in testing.

• Bring a performance lens to copy decisions: advocate for subject line testing, CTA experimentation, and personalization that drives measurable lift.

• Maintain a consistent brand voice and tone across all CRM touchpoints, in alignment with brand guidelines.

Analytics & Optimization

• Analyze campaign and flow performance after every send — drawing actionable conclusions and implementing improvements on a rolling basis.

• Build a structured A/B testing cadence across subject lines, send times, content formats, and segmentation to continuously improve channel metrics.

• Provide regular performance reports and channel insights to the Brand Director, including revenue attribution, list growth trends, and optimization recommendations.

• Use data from Klaviyo, Triple Whale, Shopify, and Google Analytics to build a holistic picture of email’s role in the customer journey.

• 3–5+ years of email marketing experience, with a track record of driving measurable revenue and list growth for a DTC or e-commerce brand.

• Expert-level Klaviyo proficiency: flows, campaigns, segmentation, integrations, deliverability, and reporting.

• Strong analytical mindset: comfortable reading data, identifying trends, and translating insights into optimizations.

• Proven editorial instincts: able to evaluate copy effectiveness, write compelling subject lines, and improve content without being the primary author.

• Experience building and scaling email list growth programs, not just managing existing lists.

• Solid understanding of email deliverability, list hygiene, and CAN-SPAM / GDPR compliance.

• Familiarity with Shopify and how it integrates with Klaviyo for behavioral triggers and purchase data.

• Experience in the beauty, wellness, or lifestyle industry.

• Familiarity with Triple Whale or similar attribution platforms.

• Experience managing SMS programs within Klaviyo or a parallel platform.

• Basic HTML/CSS knowledge for email template editing.