AI Outbound Marketing Manager

Hi, I’m Tim! I run Scaled Outbound at Ashby. We’ve spent the last year building the system: campaign architecture, the tooling stack, and the automated email and LinkedIn motion that reaches buyers with thoughtful messaging at a volume no human team can match.

Here’s where it breaks. The moment a campaign ships, my attention is already pulled to the next priority. So the work that makes a good campaign great isn’t happening with the level of care it deserves; refreshing and optimizing copy before it fatigues, finding creative new hooks by pulling in from the amazing content library and listening infrastructure, and partnering with other members of the team to create a complete ‘happy prospect > customer journey’. This role exists to close this gap. We’re looking for someone who is deeply curious, with great taste, and who gets energy from optimizing campaigns to perfection, institutionalizing learnings, and scaling the learnings we have from across the business into the most thoughtful, genuinely valuable, and high-converting campaigns. You can think of yourself as the owner of everything that happens after a Scaled Outbound campaign goes live.

• You have a creative experimental mindset, strong opinions about what good copy looks like, and no fear of testing unconventional approaches

• You’re energized by optimization, not just creation. You’d rather make a live campaign convert 20% better than write a brand-new one from scratch

• You’re copy and customer obsessed, you take time to understand the buyer and can diagnose why a sequence is underperforming, then act on it

• You read campaign performance data fluently and turn it into the next play

• You’ve run cold outbound sequences before (email or LinkedIn)

• You like owning something horizontal that raises the performance of every campaign the team builds

There are two paths into this role and we’re open to both:

• You want to primarily write long-form or brand content.

• You think a live campaign on auto-enroll is done

• You prefer a locked playbook. A lot of this is defining what “great” looks like from first principles

• You’re uncomfortable being measured on the performance of a system you didn’t build from the ground up

• You get overwhelmed by the detailed work of optimizing (sequence refresh, localization, reporting, QA, swapping content)

• You’d rather own a single campaign end-to-end than raise the floor on all of them

• Your outbound experience is agency-side or brand-side rather than in-house at a B2B SaaS company

• You've briefed copy but haven't personally written and shipped cold sequences

• You need an analyst to tell you what the campaign data says

Our interview process is:

• 30 minutes intro call with Michelle (Recruiter Screen)

• 45 minutes interview with Tim McCann (Hiring Manager)

• 30 minutes interview with Harriet (VP Marketing)

• 30 min take home review

  • Tim, Harriet, Sam

• Final panel:

  • 30 minutes with Claire (Demand Gen)

  • 30 minutes with Sam (SMB Sales Leader)

  • 30 minutes with Lia (Product Marketing Leader)