Team Lead Global Consumer Brand (m/f/d)

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community. 

As Team Lead Global Consumer Brand, you will shape how AutoScout24 shows up across product and marketing in six countries. You will lead global brand activation, governance and insights, and ensure a coherent brand experience across all key touchpoints that clearly differentiates us in the category. You will work closely with Product, Design and Performance Marketing to turn positioning into practical guidance and measurable impact. This position is unlimited and located in Berlin. 

• →own the global brand activation roadmap across owned and paid channels 

• →translate brand positioning into clear messaging and experience principles by channel 

• →partner with Product and Design teams to drive brand-led improvements across Web, App and CRM 

• →build and manage a brand creative testing roadmap with performance marketing and define clear playbooks for performance channels 

• →maintain and evolve global brand standards and establish a simple governance model across markets 

• →introduce practical tools (including AI-enabled solutions) to help teams produce on-brand work efficiently 

• →lead brand insights and agency collaboration, including leading the creative briefing and supporting integrated campaign planning across TV, OOH and Radio