Growth Marketing Manager, Enterprise

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

• →Own the ABM strategy across 1:1, 1:few, and 1:many plays, building and prioritizing target account lists with Sales and SDR leadership
• →Manage Demandbase as the primary ABM platform: segmentation, intent monitoring, and campaign orchestration
• →Develop deep fluency in Axon's key enterprise verticals (healthcare, retail, critical infrastructure, and others) to inform targeting, audience builds, and account prioritization
• →Deploy creative and messaging assets from the marketing team across the right channels, accounts, and personas

• Own HubSpot workflow builds, nurture tracks, list management, lead scoring, and campaign tracking
• Maintain clean data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate lead flow and attribution
• Own campaign reporting and attribution, building dashboards that connect marketing activity to pipeline and give leadership clear visibility into what's working
• Translate data into clear recommendations, driving decisions, not just reporting on metrics

• Ensure inbound demand is captured and routed correctly: form fills, landing page enrollment, and lead handoff into the right workflows and sequences
• Serve as the connective tissue across campaigns, briefing creative on channel specs, managing timelines, and ensuring deployment aligns with the broader program calendar
• Support Field Marketing on webinars and events by owning the automation side: registration flows, follow-up sequences, and nurture enrollment

• Own Enterprise paid media strategy and execution across Google Ads, LinkedIn, programmatic, and other relevant channels
• Build and manage account-targeted paid campaigns to reach decision makers in priority accounts (e.g. LinkedIn matched audiences, Demandbase display)
• Manage budget pacing, bidding, and creative testing to continuously improve performance and pipeline contribution.

• Build and maintain a tight, trust-based partnership with SDR leadership and AEs, showing up as a proactive partner in pipeline reviews and account prioritization
• Draft nurture sequences and SDR follow-up emails that are timely, relevant, and connected to campaign context
• Arm SDRs with campaign context and account engagement signals to make their outreach timely and relevant
• Ensure seamless lead handoff from marketing to Sales, and maintain a tight feedback loop on lead quality to continuously improve targeting and program performance

• 5-8 years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology
• Proven ABM experience: you've built and run account-based programs, not just supported them
• Hands-on experience with the tools: HubSpot, Salesforce, Demandbase, ZoomInfo, Google Ads, LinkedIn Campaign Manager, and others
• Experience managing paid media in-house, including budget ownership and performance optimization
• Familiarity with AI and emerging marketing tools to enhance execution, personalization, and scale
• Experience working with or marketing to complex B2B or enterprise technology audiences is a plus
• Alignment with Axon's mission and values — ownership, curiosity, candor, and a commitment to protect life

• You're a self-starter who operates autonomously, takes ownership of your programs, and drives work forward without needing hands-on direction
• You bring deep expertise in ABM, paid media, and MarTech and can speak confidently to leadership about what's working and why
• You build strong, proactive partnerships with SDR and Sales teams and show up as a collaborative partner across the organization
• You're analytical and comfortable moving between campaign performance data and strategic conversations with senior stakeholders

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

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Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert:  Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process.  All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.  If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.