Senior Marketing Enablement Specialist

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

You will bridge the gap between what Axon builds and how the market understands it. In this role, you’ll bring the strategic depth of product marketing and sales enablement with hands on experience of field marketing — creating a seamless connection between product messaging, customer-facing experiences, and sales readiness.

From crafting compelling product narratives to activating them in the field, you’ll ensure that every campaign, event, and sales tool tells a consistent, differentiated story. You’ll work side-by-side with product, sales, and customer success to sharpen go-to-market execution and help Axon win in increasingly competitive enterprise markets.

When product story meets field momentum—Axon wins. This role owns that connection.

• Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
• Translate complex technical capabilities into compelling, customer-focused value propositions
• Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively in the field
• Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives

• Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
• Support webinars, demos, and thought leadership content that showcase Axon’s value across enterprise use cases
• Drive consistency across campaigns, messaging, and sales materials so every customer touchpoint reflects the same compelling story
• Partner closely with Enterprise Sales and Customer Success on deal acceleration strategies and account-based programs

• Support field events and customer engagement programs that drive pipeline and brand presence
• Build account-based and executive-level experiences that deepen relationships with key decision-makers
• Develop the messaging, assets, and storytelling that bring field events to life, ensuring every activation shows up with a sharp, consistent narrative - from pre-event content and sales tools to on-site materials and follow-up collateral

• Own performance metrics to continuously improve program outcomes
• Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs
• Act as a strategic advisor on how Axon shows up in-market across enterprise audiences

This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

• 4+ years of experience across product marketing, sales enablement and field marketing
• Proven track record of driving pipeline and revenue through events, campaigns, and field initiatives
• Experience supporting enterprise sales
• Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world value
• Strong experience creating sales enablement materials that equip sellers to win (decks, battlecards, one-pagers, demo content)
• Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly
• Creative, out-of-the-box ideas for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
• Experience using data and insights to measure performance and optimize programs
• Familiarity with AI and emerging tools to enhance execution and personalization
• Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success
• High standards for execution, creativity, and detail
• Alignment with Axon’s values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert:  Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process.  All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.  If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.