Digital Marketing Specialist

Banner Engineering is seeking an experienced Digital Marketing Specialist to drive growth through our website, email platform, and digital product content ecosystem. This role requires a balance of strategic thinking and hands-on execution, with an expectation to proactively identify opportunities and drive improvements. This role is responsible for executing and optimizing email campaigns in alignment with broader marketing strategy, ensuring digital readiness for product launches, and optimizing web content to support business objectives, enable Sales, and move users efficiently through the marketing funnel toward Sales Qualified Leads.

This individual partners closely with the Data team, to ensure structured product information supports discoverability, usability, and campaign effectiveness. This position requires a strategic, solutions-oriented professional who can translate business goals into digital execution, think critically in ambiguous situations, and independently advance initiatives with sound judgment and initiative.

This person reports to the Digital Marketing Manager / UX Designer. This role will work closely with the Digital Marketing team, as well as the broader Marketing organization, Product Managers, Engineers, Data Specialists, and other cross-functional stakeholders to strengthen Banner’s digital presence and performance.

Key Responsibilities

• →Drive digital readiness for product launches and announcements by collaborating cross functionally to ensure web and email content is accurate, aligned, and delivered on time
• →Improve conversion performance by optimizing content, page structure, and user flow across key digital journeys
• →Serve as the Marketing point of contact for PIM related initiatives, partnering with the Data team to align product attributes and taxonomy
• →Enhance product categorization and site architecture to improve user flow, reduce friction, and support intuitive product discovery
• →Author and publish product pages, campaign landing pages, and solution content in Adobe Experience Manager (CMS)
• →Apply SEO and GEO best practices across digital channels to improve content visibility
• →Support strategic email marketing initiatives including campaign planning, segmentation, build execution, testing, performance analysis, and continuous optimization
• →Partner with the marketing analyst to interpret website and campaign analytics, using insights to improve conversion performance and user experience
• →Collaborate with writers and designers to create structured, persuasive digital content that educates users, reinforces expertise, and upholds the Banner brand
• →Contribute to sprint validation and regression testing before website code deployments
• →Translate annual business objectives into digital initiatives that support revenue growth and strengthen the customer journey
• →Evaluate complex assignments, develop clear recommendations, and execute effectively with minimal oversight
• →Other duties as assigned

To perform this job successfully, you must be able to perform each essential duty satisfactorily, and regular attendance is required. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job. Reasonable accommodations may be made to support individuals with disabilities.

Required

• Bachelor’s or Associate’s degree in Marketing, Engineering, MIS, or related field
• 3-5 years of experience in digital marketing, ecommerce, or product content management
• Experience working with PIM systems and structured product data environments
• Experience authoring content in a CMS such as Adobe Experience Manager or similar enterprise system software
• Experience executing email marketing campaigns, including build, testing, and deployment, in alignment with broader campaign strategy
• Working knowledge of HTML, CSS, and SVG files, including editing existing code, troubleshooting content and layout issues, updating HTML tables and assets, and leveraging digital tools and configurators to generate and implement web content and code snippets within a CMS environment
• Strong understanding of SEO and generative search principles, with the ability to align content to user needs and buying behavior
• Proficiency in Microsoft Excel including functions and pivot tables
• Ability to manage multiple priorities in a fast paced team environment
• Demonstrated ability to take ownership of projects, navigate ambiguity, and deliver solutions with minimal direction
• Strong communication, critical thinking, organization, and attention to detail

Preferred

• Familiarity with industrial automation, IIoT, or technical B2B product environments
• Experience working with CRM platforms and understanding of lead lifecycle management
• Experience using web analytics, personalization, A/B testing, and localization to inform decisions and optimize digital performance
• Graphic design experience or creative tool proficiency
• Continuous improvement or agile project management experience

The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to support individuals with disabilities.

• Sit for up to 8 hours per day.
• Continuous movement, walking, or standing.
• Exposed to a computer screen for extended periods
• May require repetitive motions such as utilize a computer mouse, keyboard, computer, and other standard office equipment.
• Communicate with others frequently.

The work environment characteristics described here are representative of those you may encounter while performing the essential functions of this job.

• Corporate office environment – indoor and climate-controlled

If you excel in a dynamic, collaborative environment and are looking for meaningful challenges and opportunities to grow, you’ll find a great fit here. Banner Engineering is a premier employer headquartered in MN, offering competitive compensation, comprehensive benefits, and opportunities for professional development as we rapidly grow in the Industrial Automation industry.

Banner Engineering is an equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected veteran status.

Affirmative Action (AA)/Equal Opportunity Employer (EOE) M/F/D/V

This job description reflects management’s assignment of key responsibilities; it does not prescribe or restrict the tasks that may be assigned.