Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to develop and execute digital marketing initiatives that enhance brand visibility, generate qualified leads, and support overall business growth. This role will work closely with cross-functional teams to create and implement effective digital strategies across various online channels, ensuring alignment with business objectives and customer engagement goals.

Key Responsibilities:

• Develop and execute integrated digital marketing campaigns across multiple digital channels to support business and brand objectives.
• Create, manage, and optimize content for digital platforms, including websites, social media channels, email marketing, and other online touchpoints.
• Collaborate with internal stakeholders and external partners to deliver impactful digital marketing initiatives.
• Monitor, analyze, and report campaign performance using analytics tools and data-driven insights.
• Identify opportunities for optimization and recommend strategies to improve engagement, lead generation, and conversion rates.
• Manage digital marketing calendars, timelines, and project deliverables to ensure successful execution.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Stakeholder Management

Internal

• Collaborate with various business units and support functions to align marketing initiatives with organizational goals.

External

• Coordinate with advertising, media, digital, creative, research, and communications agencies, as well as other marketing partners and vendors.

Qualifications

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or a related field.

Experience:

• Minimum of 2–3 years of experience in digital marketing, social media marketing, performance marketing, or related disciplines.
• Experience in campaign management, content development, and digital analytics is preferred.
• Experience in real estate, property development, construction, hospitality, or other related industries is highly preferred.

Competencies:

• Strong understanding of digital marketing channels, tools, and best practices.
• Analytical mindset with the ability to interpret data and translate insights into actionable recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Strong project management and organizational abilities, with the capability to manage multiple projects simultaneously.
• Results-oriented, proactive, and highly collaborative.