Intelligence Director

Essential Responsibilities

Strategic & Analytical Leadership

· Partner with the SVP of Intelligence to design and execute insight-driven learning agendas that define business opportunities and fuel client growth

· Contribute to the evolution of BarkleyOKRP’s consumer research processes, frameworks, and best practices

· Champion insight integration across Strategy, Creative, Media, and Client Experience teams

· Provide mentorship and guidance to junior Intelligence team members

Advanced Quantitative Research & Analytics

· Lead primary quantitative research initiatives from design through analysis and activation

· Design and execute advanced analytical approaches including factor analysis, cluster analysis/segmentation, choice-based modeling (CBC, ACBC), regression modeling, and MaxDiff methodologies

· Translate statistical outputs into meaningful strategic narratives and business implications

· Direct the creation of surveys, screeners, discussion guides, dashboards, data visualizations, and actionable deliverables

Cross-Functional Collaboration

· Collaborate with Strategy, Creative, Media, and Client Experience teams throughout the insight-gathering process

· Ensure insights are clearly connected to briefs, creative development, communications planning, and innovation strategies

· Contribute to agency thought leadership through primary and secondary research initiatives

Business Development & Client Engagement

· Develop research approaches, learning plans, and scopes of work (SOWs) for new and existing clients

· Support and lead portions of new business proposals where research and analytics are central

· Present findings and recommendations to clients with clarity and confidence

· Guide clients toward methodological approaches that will deliver meaningful, actionable insight

Operational Excellence

· Manage multiple concurrent research initiatives with efficiency and rigor

· Strengthen scalable tools, templates, and systems that improve the effectiveness of the Intelligence function

· Maintain high standards of quality control across survey design, fielding, analysis, and reporting

Qualifications

· Bachelor’s degree required; advanced degree in marketing research, statistics, economics, psychology, or related field a plus

· 8–10+ years of progressive experience in quantitative consumer research and analytics

· Experience within an insights firm, client-side insights team, creative agency, brand strategy consultancy, innovation shop, or management consulting firm strongly preferred

· Demonstrated expertise in advanced quantitative methods including factor analysis, cluster analysis, regression, and choice-based modeling (CBC, ACBC)

· Proven experience leading segmentation, journey mapping, and brand equity research initiatives

· Strong survey design expertise and fluency in statistical/analytics tools (e.g., SPSS, R, Python, Sawtooth, Displayr, Alchemer, Forsta/Decipher, Qualtrics, etc.)

· Ability to synthesize complex data into compelling stories tied to clear business implications

· Experience contributing to proposals and presenting to client stakeholders

· Strong reasoning skills: ability to define problems, collect and analyze information, and draw sound, strategic conclusions

· Ability to manage multiple projects simultaneously in a fast-paced agency environment

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.