Strategy Director

Responsibilities: 

• Leads and participates in strategy development for clients and new business 

• Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement 

• Manages and mentors a team of strategists, as well as contributing to best-practice solutions for the overall strategic process at Barkley 

• Becomes an invaluable resource for clients in terms of overall strategic guidance 

• Writes and presents micro and macro-level creative briefs for all initiatives 

• Lead integrated idea teams in idea sessions and workshops 

• Recommends and manages the research that will aid in the consumer insight-gathering and strategic process 

• Monitors and interprets cultural and social trends relevant to client business 

• Presents insights/implications/opportunities in client and new business 

• Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches 

Qualifications: 

• Exhibit high-level writing and presentation skills 

• Must demonstrate deep experience in insight and research practices 

• Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps 

• Bachelor’s degree is preferred 

• 7+ years of direct work experience in the strategy field 

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.