SEO Content Lead

As SEO Content Lead, your key objective will be to drive performance on a major North American sports betting, predictions markets and igaming asset by leading a team of content and SEO experts and working with internal and external stakeholders

You know what makes high-quality betting content and have the ability to communicate your vision to writers and editors, along with a firm grasp of SEO fundamentals and an eye for measuring performance.

Working from BC’s London office (with a flexible work from home policy), you will work with a highly-skilled and dedicated team, focused on delivering on Better Collective business goals in your target markets.

What Does This Job Offer You

• The chance to combine your love of sports and content marketing

• The chance to collaborate with leading news and sports media

• Leadership of a market-leading team of content producers 

• A high degree of ownership and responsibility in work

• A dynamic, welcoming and highly-international work environment

• Be responsible for the performance of exciting, major BC assets

• Work with a team of SEO and Content Creation specialists

• Support local teams in establishing best practices 

• Manage our relationship with external stakeholders in your region

• Define and develop the keyword strategy in your region

• Lead on the planning of evergreen, timely and event focused campaigns

• Drive the production of best in class content

• Evaluate and optimise performance for Better Collective sites in your region

• Work with Head of Group Media Operations to launch new ventures

• Thrives on responsibility for delivering against business objectives

• Has a good understanding of SEO and Content Creation for betting

• Has created high-performing content

• Has experience in the successful execution of effective content strategies 

• Has at least three years of content production experience

• Is extremely well organised and detail driven 

• Understands the audience for sports betting content