Referral Growth Manager | Betty CA

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

We’re looking for a hands-on Referral Growth Manager to own our Refer-a-Friend (RAF) program end-to-end – from strategy and incentives to CRM journeys, product UX, and community mechanics. This person will turn RAF, “play together,” and our community hub into a scalable, measurable growth loop that drives new depositors, higher retention, and stronger engagement.

• →Define RAF strategy (eligibility, incentives, anti-abuse rules, promo calendar) and its role in the overall acquisition mix.
• →Own KPIs across the funnel: invites, registrations, NADs, first deposit, referrer LTV, friend LTV, and community engagement.
• →Design and execute automated journeys in your CRM (Smartico): RAF onboarding, winback, nudges to share, “play together” prompts, and ongoing engagement.
• →Build and test offer structures and messaging variants by segment (power referrers, social players, sleepers, bonus hunters), with strong experimentation discipline.
• →Turn the RAF base and community hub into a flywheel: peer challenges, group missions, tournaments, and UGC/content that fuels organic reach.
• →Collaborate on social, influencer, and content programs that promote RAF and “play together,” and close the loop so community actions are measurable and attributed.
• →Work with product and design to evolve the RAF flows (in-app entry points, referral UX, tracking, rewards experience) and the community hub (badges, tiers, social proof, shared sessions).
• →Maintain RAF dashboards, understand cohort behavior (RAF vs non-RAF, referrers vs referees), and run post-mortems on big pushes.

• 3–6 years in growth / lifecycle / CRM marketing, ideally in iGaming, fintech, or other regulated B2C verticals with bonuses and strict compliance.
• Proven work on either referral programs, loyalty, or community-led growth initiatives where referrals/advocacy meaningfully impacted acquisition and retention.
• Strong lifecycle and segmentation skills, hands-on in a major CRM platform, comfortable building multi-step automated flows and testing frameworks.
• Data-literate: can pull and interpret performance data, partner well with analytics, and translate insights into experiments.
• Product mindset: comfortable writing simple requirements, mapping flows, and prioritizing UX improvements that move KPIs.
• Community sensibility: understands how to design mechanics that get people to invite friends, play together, post, and return.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process.  Please advise our Talent Acquisition Specialist in advance should accommodation be required.