Binance
Binance2mo ago

Growth Manager - CEE

RomaniaBucharestRemoteFull-time Onsite or Remotemid
MarketingGrowth Manager
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Quick Summary

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

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MarketingGrowth Manager
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
  • Together with the Marketing Strategy Lead execute regional growth campaigns in partnership with local & central stakeholders to ensure business objectives (KPIs) are met;
  • Drive and lead growth marketing promotions across the CIS/CEE (incl. Balkans) targeting users' stickiness, and platform ecosystem usage (Lifecycle, Product Marketing, Active Users Growth Hacks via Retention, Reactivation, Stickiness);
  • Establish marketing best practices (including segmentation, and A/B testing strategies) using data-driven insights;Measure, understand, and report critical metrics progress to regional management & Central Leaders;
  • Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;
  • Map out the user journey and increase user funnel conversion through surfacing product asks, user education, and operational campaign (top focus on KYC-Deposit-Trades conversion);
  • Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficiency and user experience;
  • Act as a driver for platform innovations (products, UX/UI), community needs solutions (Optimizations, Bonus Systems), in-depth analytics & in-sight sharing.
  • 3-5+ years of experience in Growth/Digital/Marketing departments;
  • Data-oriented mindset connecting actionable insights (data) and exact drivers (campaigns). Strong analytical capabilities related to user behavior analysis, and user retention strategy development in marketing funnels;
  • Execution-oriented professional - with the humility, drive, and scrappiness to get it done;
  • Experience in launching both large-scale and targeted campaigns throughout the user conversion funnel OR product optimization;
  • Well-versed and ideally skilled in all 3 areas: Marketing Growth Hacking/Operational Management/Data Analytics;
  • Preferably experience in user segmentation, customer lifecycle management, and A/B testing;
  • Must have a strong interest in crypto/blockchain/technology, Crypto enthusiast is a plus;
  • Must be able to work independently and execute initiatives from A to Z;
  • Proven experience in growing and managing user base supported by strong coordination skills and strategic mindset for marketing;
  • Creative thinking for developing innovative product organizational strategies and engaging campaigns.
  • Listing Details

    Posted
    February 19, 2026
    First seen
    March 26, 2026
    Last seen
    April 20, 2026

    Posting Health

    Days active
    25
    Repost count
    0
    Trust Level
    39%
    Scored at
    April 20, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Binance
    Binance
    lever

    Trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes.

    Employees
    3k+
    Founded
    2017
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    BinanceGrowth Manager - CEE