Binance
Binance36mo ago
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Senior Marketing Manager - South Africa

South AfricaSouth Africa·Cape TownFull-time Onsite or Remotesenior
MarketingMarketing Manager
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Quick Summary

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

Technical Tools
MarketingMarketing Manager
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.
 
  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance 
  • Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
  • Own retention marketing strategies, and own the lifecycle campaigns
  • Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics 
  • Help shape the Binance brand in key African Markets
  • Report on the effectiveness of campaigns and provide data-driven recommendations
  • Minimum 3 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
  • Must have a strong interest and knowledge in crypto/blockchain/technology
  • Fluency in English is a must
  • Must be able to work independently
  • A university degree relating to Marketing is a plus
  • Strong coordination skills and strategic mindset for marketing
  • Familiarity with online and offline marketing avenues such as social media, community management, and event management
  • Proven experience in growing and managing user base
    • Why Binance
    • Shape the future with the world’s leading blockchain ecosystem
    • Collaborate with world-class talent in a user-centric global organization with a flat structure
    • Tackle unique, fast-paced projects with autonomy in an innovative environment
    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
    • Competitive salary and company benefits
    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

    Location & Eligibility

    Where is the job
    Cape Town, South Africa
    Hybrid — some on-site time required
    Who can apply
    ZA

    Listing Details

    Posted
    July 5, 2023
    First seen
    June 15, 2026
    Last seen
    June 22, 2026

    Posting Health

    Days active
    0
    Repost count
    0
    Trust Level
    32%
    Scored at
    June 15, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Apply for this position
    Binance
    Binance
    lever

    Trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes.

    Employees
    3k+
    Founded
    2017
    Domain
    binance.com
    Jobs
    View 362 jobs
    View company profile

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    BinanceSenior Marketing Manager - South Africa
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