Paid Social Lead

In this leadership role, you will shape and scale paid social marketing strategies designed to drive sustainable revenue and profitability across multiple consumer-focused industries. You will oversee campaign strategy, performance optimization, and team development, with a strong emphasis on affiliate marketing and data-driven decision-making. Managing campaigns across platforms such as Meta, TikTok, and YouTube, you will identify growth opportunities and develop repeatable approaches to profitable customer acquisition. You will collaborate with international stakeholders, affiliate partners, and internal teams to improve campaign performance, tracking, reporting, and conversion rates. This opportunity is ideal for an experienced performance marketer who thrives in a fast-paced, entrepreneurial environment and enjoys solving complex challenges. You will have the autonomy to build a high-performing team, establish best practices, and influence the broader paid social growth strategy.

• At least 6 years of experience in paid social performance marketing within a data-driven environment.

• Strong expertise in paid social advertising platforms, particularly Meta, and familiarity with TikTok, YouTube, and other relevant advertising channels.

• Experience in affiliate marketing, lead generation, or comparable performance-based marketing models.

• Demonstrated ability to develop and execute marketing strategies that deliver measurable revenue and profitability outcomes.

• Proven experience building, leading, and developing high-performing marketing teams.

• Strong quantitative and analytical skills, including the ability to interpret campaign data, identify trends, and translate insights into actionable decisions.

• Proficiency with advertising technologies, campaign management platforms, and performance measurement tools.

• Hands-on experience with A/B testing, conversion rate optimization, experimentation, and continuous campaign improvement.

• Proficiency in Microsoft Excel and the ability to work confidently with performance data and reporting.

• Strong communication, organizational, and collaboration skills, with the ability to work effectively across teams and international offices.

• An entrepreneurial mindset, a proactive approach to problem-solving, and a willingness to take ownership in a fast-paced, evolving environment.

• A forward-thinking attitude, with the ability to identify new opportunities, challenge existing practices, and continuously improve marketing performance.