Social Media Manager

• Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X

• Come up with video concepts and appear on camera regularly — you're the talent

• Write hooks, scripts, and captions that get contractors and builders to stop scrolling

• Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence

• Manage the community — reply to comments and DMs and be Bobyard's voice in the wild

• Grow engagement and top-of-funnel numbers, and know why they moved

• Partner with brand and copy on ideas, and hand shoots to our video editor to produce

• Jump on trends and cultural moments fast — with taste that fits a premium product

• Report on what's working, double down, and kill what isn't

• 3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours

• Genuine comfort on camera — this is a core part of the job

• A track record of organic growth: you know how to move engagement and TOFU, not just post

• Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts

• Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account

• Strong writing: captions and copy that sound like a person

• Self-starting and operationally reliable — you take a goal and run, and you show up every day

• A point of view on B2B and LinkedIn video

• Experience making a technical or "unsexy" product interesting

• Comfortable grabbing quick iPhone content yourself when the moment calls for it

• Your own channel with real traction

We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.