Social Media Manager

• Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X

• Come up with video concepts and appear on camera regularly — you're the talent

• Write hooks, scripts, and captions that get contractors and builders to stop scrolling

• Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence

• Manage the community — reply to comments and DMs and be Bobyard's voice in the wild

• Grow engagement and top-of-funnel numbers, and know why they moved

• Partner with brand and copy on ideas, and hand shoots to our video editor to produce

• Jump on trends and cultural moments fast — with taste that fits a premium product

• Report on what's working, double down, and kill what isn't

• 3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours

• Genuine comfort on camera — this is a core part of the job

• A track record of organic growth: you know how to move engagement and TOFU, not just post

• Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts

• Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account

• Strong writing: captions and copy that sound like a person

• Self-starting and operationally reliable — you take a goal and run, and you show up every day

• A point of view on B2B and LinkedIn video

• Experience making a technical or "unsexy" product interesting

• Comfortable grabbing quick iPhone content yourself when the moment calls for it

• Your own channel with real traction

We pay to win. Bobyard targets competitive top-of-market compensation because we hire people who ship and drive real impact — and we aim to reward that, including through variable pay tied to performance. Individual compensation is determined by role, experience, and contribution, at Bobyard's discretion.