Associate Director/Director, Digital Marketing

San Francisco - 1800 Owens · United States - San Franciscoexecutive

MarketingDirectorDirector, Digital Marketing

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Quick Summary

Overview

Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015,

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MarketingDirectorDirector, Digital Marketing

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
 
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. 
 
Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

Responsibilities

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You’ll be responsible for managing all aspects of our web infrastructure—across brand, corporate, and disease awareness websites—and serves as a critical partner to marketing, communications, and digital media teams. Responsible for the oversight and implementation of a growing suite of tools including CMS, testing, personalization, analytics, and web performance platforms. You will define and drive the roadmap, lead site optimization initiatives, manage vendor and agency partners, and ensure our digital presence is performant, accessible, compliant, and optimized for growth.

Responsibilities

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→Own and evolve the multi-site roadmap: architecture, redesigns, upgrades, and strategic rollouts for all company web properties
→Manage day-to-day updates, enhancements, and performance monitoring with internal teams and agency partners
→Own and manage the web and digital marketing tech stack, including: Optimizely, Sanity, Next.js, Ostro, Peec.ai, Adthena, Fullstory, Jira, WPengine
→Ensure integrations between platforms are scalable, data is actionable, and tools are fully leveraged across campaigns and optimization work
→Build and implement A/B and multivariate tests working with Digital Marketing analytics lead to prioritize and manage roadmap and strategic vision
→Collaborate with analytics, SEO/SEM, and media teams to improve conversion paths, engagement, and organic growth
→Monitor site performance, uptime, and loading speed across devices; proactively resolve issues
→Oversee vendor relationships (development agencies, CMS integrators, testing and analytics providers)
→Lead budgeting, scoping, contracts, and procurement for all web-related tools and services
→Ensure compliance with ADA/WCAG, privacy (GDPR/CCPA), and biotech regulatory (MLR) standards
→Establish governance protocols for content updates, review processes, and user access
→Collaborate with IT, legal, and regulatory to maintain audit-ready workflows and secure infrastructure
→Coordinate with developers, designers, and UX teams to create user-first digital experiences

This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto Office.

Strategic thinker combined with strong execution and organizational skills
Ability to guide cross-functional teams and vendors in a matrixed environment
Data-driven mindset with a focus on growth, performance, and user experience
Excellent communication, prioritization, and documentation skills
8+ years of digital/web operations experience, including at least 3 years managing enterprise-level websites. (Experience in biotech preferred)
Strong experience with modern web stacks: Next.js, headless CMS (e.g., Sanity), and integrated digital tools
Demonstrated ownership of experimentation (e.g., Optimizely), user analytics (e.g., Fullstory), and digital insights platforms (e.g., Peec.ai, Adthena)
Experience managing development sprints and roadmaps using Jira or similar PM platforms
You have demonstrated curiosity and adaptability in adopting AI-powered tools and technologies.

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.

What We Offer

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✓Market leading compensation

✓401K with 100% employer match on first 3% & 50% on the next 2%

✓Employee stock purchase program

✓Pre-tax commuter benefits

✓Referral program with $2,500 award for hired referrals

Comprehensive health care with 100% premiums covered - no cost to you and dependents
Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
Hybrid work model - employees have the autonomy in where and how they do their work
Unlimited flexible paid time off - take the time that you need
Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
Flex spending accounts & company-provided group term life & disability
Subsidized lunch via Forkable on days worked from our office

People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities

At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.

Salary

$181,500—$270,000 USD

What We Offer

~1 min read

✓Market-leading compensation

✓401(k) with employer match

✓Employee Stock Purchase Program (ESPP)

✓Pre-tax commuter benefits (transit and parking)

✓Referral bonus for hired candidates

✓Subsidized lunch and parking on in-office days

✓100% employer-paid medical, dental, and vision premiums for you and your dependents

✓Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)

✓Fertility & family-forming benefits

✓Expanded mental health support (therapy and coaching resources)

✓Hybrid work model with flexibility

✓Flexible, “take-what-you-need” paid time off and company-paid holidays

✓Comprehensive paid medical and parental leave to care for yourself and your family

✓People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility

✓We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching

✓We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities