Manager of eCommerce

The Manager of eCommerce is an execution-focused, detail-obsessed operator who keeps Brio's DTC channel running at peak performance. Reporting directly to the Director of eCommerce, this role owns the day-to-day operational engine: financial reporting and forecasting, on-site merchandising, cross-functional project delivery, and the tooling and process rigor that keeps everything on track.

You thrive in a fast-moving environment where priorities shift, deadlines move, and ten things need your attention at once. You don't just manage tasks — you build systems. You are equally at home in a JIRA board, a financial model, and a product catalog audit, and you take personal pride in the quality and accuracy of everything you ship.

• Maintain and update weekly, monthly, and quarterly eCommerce revenue forecasts at the channel, category, and SKU level.
• Track actuals vs. forecast with rigorous variance documentation; surface discrepancies proactively to the Director with root cause analysis and recommended adjustments.
• Build and own reporting dashboards that give the business real-time visibility into eCommerce performance — revenue, conversion, AOV, RPV, traffic, and margin.
• Prepare regular performance reports for the Director and leadership with clean narrative, clear context, and actionable takeaways.
• Model the revenue impact of proposed initiatives, promotions, and product launches to support go/no-go decisions.
• Partner with Finance on month-end close reconciliation and ensure eCommerce numbers are accurate and well-documented.

• Own day-to-day on-site merchandising execution: product sequencing, collection builds, search/filter logic, and on-site product discovery.
• Manage the product catalog with extreme accuracy — pricing, inventory flags, imagery, copy, and metadata across all listings.
• Coordinate with Creative and Marketing to ensure all product content is complete, brand-consistent, and conversion-optimized ahead of launches and campaigns.
• Monitor merchandising performance using data: flag underperformers, surface top movers, and implement seasonal or trend-driven updates on a defined cadence.
• Execute and QA all promotional mechanics on-site (banners, badges, discount logic, landing pages) with zero-defect standards.

• Own the eCommerce project tracker in JIRA: build and maintain epics, stories, tasks, and sprints for all site work, campaign deliverables, and platform improvements.
• Coordinate cross-functional workstreams with Marketing, Creative, Engineering, and Operations — keeping dependencies mapped, milestones clear, and accountability tight.
• Manage multiple projects in parallel without losing fidelity on any of them; proactively identify conflicts in timeline or resource and escalate or resolve before they become blockers.
• Translate the Director's roadmap priorities into scoped, sequenced JIRA work with clear acceptance criteria and realistic deadlines.
• Run sprint planning, standup cadences, and retrospectives as needed to maintain velocity and team alignment.
• Maintain and continuously improve a project intake and prioritization process so new requests are evaluated against current workload before being committed to.

• Build, document, and maintain standard operating procedures (SOPs) for all recurring eCommerce workflows — catalog updates, launch prep, promotional setup, reporting cycles, and QA.
• Create and maintain launch checklists and go-live readiness frameworks that reduce time-to-ready and eliminate errors at launch.
• Identify process gaps, bottlenecks, and manual inefficiencies; propose and implement improvements that increase team throughput and reduce error rates.
• Ensure data accuracy and platform hygiene across Shopify, analytics tools, and reporting infrastructure.
• Serve as the operational backbone of the eCommerce team: the person who makes sure nothing falls through the cracks.

• Own eCommerce readiness for all product launches and campaigns: ensure the site is fully prepared (merchandising, content, technical setup, QA) ahead of every go-live.
• Manage the eCommerce campaign calendar in detail — tracking deliverables, owners, and deadlines across every active initiative.
• Partner with Marketing on campaign briefs to define and execute on-site requirements with precision and on schedule.
• Conduct thorough pre- and post-launch QA; document and close out issues quickly and completely.

• 4–6 years in eCommerce, DTC, or digital operations roles, with hands-on ownership of merchandising, reporting, or project coordination.
• Demonstrated experience managing complex, multi-workstream projects — on time and without errors — in a high-velocity environment.
• Strong financial acumen: experience building or maintaining forecasting models, variance reports, and performance dashboards.
• Hands-on experience with Shopify or equivalent eCommerce platforms; comfort with back-end catalog and merchandising tools.
• Proficiency with JIRA or equivalent project management tools; experience structuring and running sprints, backlogs, and cross-functional workstreams.
• Background in consumer goods, apparel, beauty, or lifestyle categories a strong plus.

• Extraordinarily detail-oriented: you catch the error others miss, and you build processes that prevent errors from happening in the first place.
• Highly process-driven: you document, systematize, and improve — you don't just get through work, you build better ways to do it.
• Calm under pressure: you perform at your best when the stakes are high, the timeline is tight, and the priorities are shifting.
• Strong project manager: you can carry 10 projects simultaneously, keep each one moving, and never lose track of a deadline or dependency.
• Analytically sharp: you are fluent in spreadsheets and dashboards, and you use data to make decisions and tell stories.
• Clear communicator: you write precisely, flag issues early, and keep stakeholders informed without being asked.
• Collaborative but accountable: you work well across teams while maintaining full ownership of your deliverables.
• Self-directed and proactive: you don't wait for things to be assigned — you see what needs to happen and you do it.

Proficiency expected across most of the following:

Shopify (Plus preferred)

JIRA, Confluence

Google Analytics 4, Looker, or equivalent BI tool

Excel / Google Sheets (advanced)

Klaviyo or equivalent email/SMS platform

Slack, Notion, Google Workspace