Paid Media Specialist

The Paid Media Specialist lives inside our ad accounts every day. You are the hands on the controls for Google Ads, Meta, TikTok, Pinterest, and Snapchat, building campaigns, launching creative, adjusting bids, pulling reports, and spotting the trend before anyone else does. You work directly with the Senior Director to translate strategy into campaigns that hit CAC, ROAS, and revenue targets.

• Outcome obsessed. Every campaign ties to a revenue, CAC, ROAS, or conversion number. If it does not, we do not run it.
• Weekly cadence. Targets set Monday, shipped through the week, reviewed Friday.
• Bias for action. We prototype, launch, and iterate rather than polish in a vacuum.
• Radical transparency. Wins and misses are shared openly. Data is accessible to everyone who needs it.
• Accountability. You own your channels and your numbers. Support is available, excuses are not.

• Build, launch, and optimize campaigns across Google Ads (Search, Shopping, PMax, YouTube), Meta, TikTok, Pinterest, and Snapchat.
• Manage bids, budgets, audiences, creative rotations, and placements at the campaign and ad set level.
• QA every launch: tracking, UTMs, landing pages, creative dimensions, copy, compliance.
• Keep spend pacing on plan across every channel, every day.

• Write clear creative briefs for the Creative team: hook, message, proof point, CTA, format, and deadline.
• Track creative performance by asset, flag fatigue, and keep a steady refresh cadence.
• Work with Creative and Engineering on landing page requests that match ad intent.

• Run a structured testing calendar: creative, audience, landing page, and bidding tests with clear hypotheses and success metrics.
• Launch at least one meaningful test per channel per week.
• Document results, share what worked, and kill what does not.

• Own the weekly paid media scorecard: spend, CAC, ROAS, conversion rate, and what changed and why.
• Pull ad hoc reports in Google Analytics (GA4), the ad platforms, and the company BI tool.
• Turn numbers into plain language insight. Tell the story, do not just ship the screenshot.

• Partner with the Senior Director on monthly plans, quarterly forecasts, and budget allocation.
• Work with CRM, Brand, and Merchandising to sync paid campaigns with product launches, promos, and lifecycle moments.
• Manage day to day contact with platform reps: unlock betas, troubleshoot disapprovals, request rep audits.

• 2 to 4 years of hands on paid media experience, ideally in eCommerce, DTC, or agency (client side preferred).
• Fluent in Google Ads and Meta Ads Manager. You have built campaigns from scratch, managed meaningful budgets, and know the platforms in your sleep.
• Comfortable in Google Analytics (GA4). You can build a funnel view, isolate a channel, and explain what a metric change means.
• Strong Excel or Google Sheets. Pivot tables, VLOOKUP or XLOOKUP, and basic formulas are second nature.
• Clear writer. You can brief a creative team, write a weekly recap, and explain performance without jargon.
• Self starter. You move fast, flag issues early, and close your own loops.

• Experience running paid media at a DTC home goods, appliance, or subscription brand.
• Familiarity with Shopify, Klaviyo, and the modern DTC stack.
• Hands on with TikTok Ads, Pinterest Ads, and affiliate programs.
• Experience with tracking, pixels, server side events, and basic attribution setups.
• Bachelor’s degree in Marketing, Business, or a related field.