Growth Marketing Lead

• You own the B2C funnel from first impression to retained advocate. You'll set the strategy and the backlog — acquisition, activation, retention, referral — then work it, test it, break it, and rebuild it until the numbers move. You'll partner closely with Product, Lifecycle, Brand, and Field to connect growth bets to what's happening across the business.

• Teachers live on a school calendar and so will you. You'll partner tightly with Social and Campaign to build major growth moments into back-to-school, winter break, testing season, and summer — turning cultural moments in the educator world into acquisition and re-engagement engines. You won't just plug into campaigns; you'll co-architect the growth layer underneath them.

• Not just A/B tests. We're talking wild ideas that most marketers would talk themselves out of. You'll design experiments that blend behavioral psychology, storytelling, and technical creativity — referral loops, viral mechanics, landing pages that actually convert, in-product nudges that feel human. You'll have a bias toward bold and a respect for the data that tells you whether bold worked.

• You won't just spec the work — you'll build it. Automations, event tracking, attribution models, dashboards, integrations. You're comfortable inside Webflow, HubSpot, Klaviyo, and Posthog. You can write a script, wire up a zap, or prompt your way to a working prototype. You leave behind infrastructure that compounds.

• You care as much about what happens after the install as before it. You'll use behavioral data to find friction, surface "aha" moments, and turn new users into the kind of teachers who evangelize Brisk in the staff lounge.

• You monitor obsessively and communicate clearly. You own the metrics, the reporting, and the so-what. You build dashboards that give leadership the picture, then tell them what to do about it.
  

• 6–10 years of experience in growth marketing, ideally in EdTech.

• Proven track record running experiments that delivered measurable, scalable growth.

• A history of building, not just advising. You've taken ideas from concept to live without needing a team of five to get there.

• Experience vibe coding. You're not a full-stack engineer, but you're comfortable enough with code, no-code, and AI tools to build without always waiting on someone else.

• Creativity -- the playbook bores you. You're always testing the angle no one else tried.

• Analytical honesty. You're excited by what works and just as curious about what doesn't. You don't fall in love with your hypotheses.

• Founder energy. You set your own bar, you close your own loops, and you default to figuring it out.

• Deep care about teachers. Brisk's mission isn't a talking point for you — it shapes how you think about every experiment you run.

• Background in edtech

• Technical fluency with Webflow, HubSpot, Klaviyo, Posthog, and GA4

• You’ll own growth end to end at a fast-scaling AI edtech startup.

• You’ll work with a creative, data-driven, and mission-focused team that values both hustle and heart.

• Remote-first culture, flexible hours, and meaningful work that makes a difference in classrooms.

At Brisk, we believe that diverse perspectives make better teams and stronger products. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, disability, or any other legally protected status.